From the printing press to television to Facebook, the business culture has changed. Social media has significantly changed how companies interact with their consumers in the last several years. Companies must adapt to these changes in order to stay relevant and successfully utilizing these tools can greatly improve business efforts.
On December 19th, award-winning digital thinker, TV and radio commentator, author, and blogger Chris Dessi discussed what has changed in communication, and identified what you can do to adapt. He discussed how to listen using social media such as Twitter, Facebook, LinkedIn and other outlets, and also how you can join in the conversation to improve your business efforts.
You can listen to a complete recording of this presentation at aspeevents.webex.com. Select “View Event Recordings” in the top right corner. You can also download the slides from this presentation by visiting our Web Seminar Archives.
Want more information and instruction with social media? Check out our Social Media Boot Camp to get extensive training on how to maximize your business and sales potential through various outlets.