Google AdWords continues to change right before our eyes. Often times Google will role out new features as beta and push them to the mass market, all in a matter of months. Also, Google has automatically switched everyone to use the new Enhanced Campaigns, forcing everyone to learn the new features on the fly. The new Enhanced Ads in AdWords provides many new improvements for targeting options and reaching potential new customers.
On November 18th ASPE instructor, Matt Vaughn, presented the free seminar, “New AdWords Feature: How To Build an Enhanced Campaign in Google AdWords.” In this one-hour presentation Matt taught participants how to build an Enhanced AdWords campaign from scratch, strategies on new targeting options found inside Enhanced Ads, gave examples of companies successfully generating more leads with Enhanced Ads and gave attendees the ability to determine which platform to show your ad to (Mobile or Desktop).
Click here to listen to a complete recording of this presentation or download the slides from this presentation by visiting our Web Seminar Archives.