You are relying more and more on your online and electronic marketing. So are your competitors! Times are changing, and gone are the days that you can look out the window of your business and see your competitor across the street. With business making a transition from brick-and-mortar locations to the internet, it can be difficult to easily identify your competition. On Wednesday, September 21st ASPE instructor Josh McCoy presented the free web seminar “Identifying and Monitoring Your Competitors Online.” In this web seminar Josh discussed how to use your online presence, your goal market and online tools to assess, monitor and engage online competitors, and why any online marketing strategy without competitive insight is at a disadvantage.
Listen to the recording of this web seminar in it’s entirety by clicking View Event Recordings (at the top right). Find which assets your site holds which can’t be compromised as well areas of opportunity within your reach.
Do you have more questions for Josh? Leave your comments or tweet us! Follow @ASPE_ROI on Twitter and use hashtag #ASPEEVENTS.