Lately, Quick Response codes, better known as QR codes, have been seen everywhere. Just look around and you will notice these barcodes on everything from business cards to magazines to buses. These QR Codes allow consumers to use their smart phones and immediately access the content on the QR code. On Wednesday, August 10, 2011, ASPE Director of Marketing J.T. Moore and Marketing Specialist Katie Cothran held a web seminar about QR codes. They reviewed the growing importance of QR codes and how they work. J.T. and Katie explained QR codes in reference to marketing campaigns and improving the interaction between companies and consumers. Overall, attendees learned how a QR code works, how to create a QR code, how to use QR codes in marketing campaigns, and the benefits behind QR codes. Listen to the recording of this web seminar in its entirety by clicking View Event Recordings (at the top right).
Do you have more questions for J.T. or Katie? Leave your comments or tweet us! Follow @ASPE_ROI on Twitter and use hashtag #ASPEEVENTS.