Many consumers today know what they are looking for but don’t know where to go to find it. Some of the most eligible visits to numerous organizations’ sites, those that are hyper-local and purchase-oriented, often slide under the radar because those organizations are entirely focused on marketing at a national and global level. Where does your company’s online strategy stand? On Thursday, June 2nd, Josh McCoy presented the free web seminar “Local Search: Creating a Local Presence Online.” In this web seminar, Josh discussed SEO techniques for devoting a presence on your site for your locations, creating accurate online listening profiles across search engines and other online properties, building relevance between your site and local online profiles, integrating local-social elements into your site as well as local listings, and sponsored local search offerings from search engines and how to use them. Listen to the recording of this web seminar in it’s entirety by clicking View Event Recordings (at the top right). Learn about how search engines are now offering several localized features for sites to help bridge the gap between your site and your brick and mortar locations.
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