Landing page optimization is a vital skill for any online marketer. Not only is it important to optimize for website traffic, but conversions as well. Landing page optimization is also effective for any number of online campaigns. PPC, SEO and email campaigns all have landing pages that should be optimized for conversions, ultimately impacting revenue. In this web seminar we went through several steps about how to optimize a landing page. Those areas included:
- Elements of high-converting landing pages
- The perfect landing page anatomy
- How to maximize SEO and usability on your landing pages
- How a/b testing plays a role in landing page optimization
Attendees left this web seminar with an arsenal of tools and a step-by-step checklist for how to immediately optimize landing pages for the biggest revenue impacts.
This one hour web seminar, How to Optimize a Landing Page, was held on Wednesday, June 25th, 2014 by Cedric Williams.
Want to catch up? Download the slides and recording here.