While many companies are still focusing SEO efforts on their websites because of all of the recent search engine changes, there is one area that remains relatively untapped and not directly affected by the changing algorithms – YouTube. With the recent changes in the Google algorithms, search engine results display all kinds of content, including videos, images, maps and more.
However, just having a YouTube channel today isn’t enough. As a marketer, you have to do more than just produce videos or be in charge of content production. You need to be able to use the latest in SEO techniques in order to come up higher not only inside the YouTube searches, but also the search engine results pages. It’s imperative that your videos gain the maximum exposure possible when being searched for by users.
On Wednesday, June 19th ASPE Instructor Bobby McDonald presented the free web seminar, “Optimizing YouTube for SEO.” In this one-hour presentation Bobby provided participants with YouTube SEO optimization techniques that the pros use as well as in-video techniques to rank higher with YouTube searches themselves.
You can listen to a complete recording of this presentation at aspeevents.webex.com. Select “View Event Recordings” in the top right corner. You can also download your own copy of the presentation by visiting our Web Seminar Archives.
Are you interested in even more training on how to use online video to get marketing results with the second largest search engine in the world? Check out our 3-day, hands-on YouTube Marketing Boot Camp or click here to receive more information on ASPE-ROI’s digital marketing training and services.
Q: Are there metrics within YouTube where you can see your impressions, CTR, etc. like in classical SEO for Google? We don’t look at reports in YouTube right now.
A: The CTR reports are a part of YouTube’s advertising analytics. They’re available for sidebar ads and trueview ads. If you haven’t heard of trueview ads read up on them here: http://www.adweek.com/news/technology/are-views-youtube-s-trueview-ads-true-views-144442. The main metrics are impressions/clicks but you’ll also see all the normal metrics as well (views, demographics, retention, engagement, etc.)
Q: Have you seen viewers adopt to longer video viewing time? Seems like we hear a lot about short time spans, to increase quality and get to the point rather than making them watch and wait.
A: The goal here is to increase watch time, both of individual videos and your channel as a whole for the viewers session. The length of the video is less important, so long as you’re retaining viewers (they’re not hitting the back button or bouncing) and then encouraging them to watch other videos from your channel. Whether a short or a long view, we want to start adding links/annotations to similar channel content at the end of each video (see slide 14 for an example).
Q: Is there a suggested time that this CTA be dropped in? Midway through, at the end?
A: That will depend on the content of your video. If you’re using the video to discuss your product’s benefits or to build trust I’d put the CTA towards the end of the video. Alternately, it can be timed to match the spoken/audio call to action in the video. This will vary by video and by industry. Test, test, test!