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Web Seminar Recap: Profiling 101: The Lost Art

Marketing profiling is a fundamental skill critical for marketing success. Customers will quickly come for you with their torches and pitchforks if you don’t send them timely and relevant messages. But how are you supposed to know who to send what?

Whether electronic or print, television or radio, marketing messages must be based towards an engaged audience. Do you sell lipstick in the sports section of the paper? Do you sell Budweiser in Golf Digest? The perfect message/campaign is doomed to fail if it does not reach the right people. This web seminar debated between the traditional profiling strategies of ASPE’s President, David Mantica versus the “new school” digital profiling strategies of ASPE’s VP of Marketing, JT Moore.

Some of the topics discussed were:

  • Behavioral-based marketing tactics
  • Interest-based marketing tactics
  • Profiling for traditional marketing channels
  • Profiling for electronic marketing channels

You can listen to a complete recording of this presentation at aspeevents.webex.com. Select “View Event Recordings” in the top right corner.  You can also download the slides from this presentation by visiting our Web Seminar Archives.

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