The Interactive Advertising Bureau reported that roughly 20% of all digital advertising is sold by one machine talking to another machine – and that number is growing rapidly. What is programmatic buying and selling? What does it mean for you as a marketer and how do you harness the power of this technology to reach more qualified users, more efficiently and at scale? Attendees who tuned in for an intro to Programmatic Buying learning the fundamentals including the basic concepts and terminology, key players in the programmatic ecosystem, types of inventory as well as key terminology to put your best programmatic foot forward.
This one hour seminar, Programmatic Advertising 101, was held on Friday July, 25th at Noon and was presented by Kate Stonich.
Missed this seminar? Catch up with the slides and recording.