It’s no longer just about lead generation, it’s about revenue and your job depends on it. Do you have direct revenue responsibility as part of your marketing role? As technology of tracking and analysis methods improve, we expect that over the next several years this will become a normal way of life for Marketers. In order to keep pace with this changing world, marketers need to align their efforts with sales, understand the numbers they need to track and how to talk about revenue in their organizations.
• The required skills for today’s marketers
• Defining the revenue strategy
• Aligning with Sales
• Defining what to track
• Reviewing how to track
• Analyzing Results