Enabling goals in Google Analytics is a powerful way of assessing how well your website is meeting its business objectives. However, the hardest tasks for most website owners seems to be identifying what goal type to use and then using those goal metrics to their advantage. On Wednesday, February 22nd ASPE instructor Rob Sanders presented the free web seminar “Setting up Google Analytics Goals to Meet Business Objectives.” In this web seminar, Rob discussed what will help you understand the different goal types in Google Analytics and how to measure them, as well as the role of e-commerce metrics.
Listen to a recording of this web seminar in its entirety by clicking View Event Recordings (at the top right). Learn how to translate my business objectives into measurable actions on your website and make sure your digital marketing campaigns meet your business goals.
Do you have a question for Rob? Leave your comments or tweet us! Follow @ASPE_ROI and use hashtag #ASPEEvents.