The world of real estate is changing. Open houses and yard signs used to be enough to run a successful real estate business. This is unfortunately no longer the case. Why? More than 90% of all home purchases now begin with an online search. When a buyer begins to search for their next home online if your real estate website does not appear in the results you’ve lost the client before you even started. Enter content marketing for buyer leads.
On December 5th ASPE-ROI instructor Bobby McDonald presented the free web seminar, Social Media for Real Estate. In this one-hour presentation Bobby gave an outline for content marketing success and for securing quality buyer leads through your website.
Topic discussed included:
- How to get started with content marketing
- A roadmap to content marketing success
- IDX options and forced registration
- How to integrate social media with your content marketing strategy
- Lead sources overview
You can listen to a complete recording of this presentation at aspeevents.webex.com. Select “View Event Recordings” in the top right corner. You can also download the slides from this presentation by visiting our Web Seminar Archives.
Are you interested in using social media to drive traffic and generate leads for your business but are unsure how to get started. Check out our Social Media Marketing Boot Camp!