Social media is an exciting, young and growing marketing channel for most organizations. However, it can also be quite a challenge. With little time, no strategy and stretched resources, organizations can easily lose sight about what matters most – the measurements for social media success. This web seminar identified social media metrics that can be easily measured and applied across multiple platforms. By the end of this web seminar, every attendee should be able to jump start the way they measure social media in 2013.
As founder of RSO Consulting, Rob Sanders provides creative and technical solutions to the world of online marketing across many verticals representing healthcare, e-commerce, technology, law, and finance. He also teaches PPC, SEO and web analytics classes for marketing and business professionals in the San Francisco-Bay Area and throughout the U.S.
Rob is Google AdWords and Analytics certified, and has more than 15 years of experience that compliment his core competencies: search engine optimization, pay per click management, social media optimization and web analytics.
Rob received an MBA from the University of San Francisco and is the author of the book “42 Rules for Applying Google Analytics.” He currently splits his time between his homes in San Francisco and Murcia, Spain, and is acting president of the Ama Foundation, a non-profit organization that supports underprivileged children in Nepal.
You can listen to a complete recording of this presentation at aspeevents.webex.com. Select “View Event Recordings” in the top right corner. You can also download your own copy of the presentation by visiting our Web Seminar Archives.
Are you interested in more in-depth Social Media training? Our Social Media Boot Camp will teach you everything you need to know!