If you ask your sales team who taught them how to sell, you will discover that most sales representatives have not had formal sales training. This is surprising since sales training can boost all measurements of success: close bigger deals, shorten the sales cycle, achieve or surpass quotas, and increase revenue and make more money. When approached ethically and constructively, selling can be a wonderful profession. People are not born sales champions, but some do have more talent than others. Success in selling comes down to fundamentals and using those fundamentals consistently.
On Tuesday, June 19th ASPE Vice President of Sales Clay Pernell presented the free web seminar “Strategies for Sales Professionals.” In this web seminar, Clay discussed the fundamentals of the selling process in our own internal sales training. He reviewed opening statements, negotiating, managing price expectations/ price objections, understanding your potential buyer, and 5 attributes of successful sales professionals.
Listen to a recording of this web seminar in its entirety by clicking View Event Recordings (at the top right).
Do you have a question for Clay? Leave your comments or tweet us! Follow @ASPE_ROI and use hashtag #ASPEEvents.