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Web Seminar Recap: The Fundamentals of Sales

On Wednesday, September 19, 2012 Clay Pernell (ASPE – Vice President of Sales) presented the free web seminar “The Fundamentals of Sales.” This web seminar focused on the fundamentals of the selling process covered in our own internal sales training including:

  • Five Attributes of Highly Successful Sales Professionals
  • Opening Statements
  • Negotiating
  • Managing Price Expectations/Price Objections
  • Understanding Your Potential Buyers (and their roles)

Selling is a wonderful profession when approached ethically, constructively and helpfully. It can be frustrating and complicated, or it can be very simple. It is not an accident that the top producers in the world of selling are at the top. It is also true that there are no born sales champions. Yes, some people have more talent than others. But, success in selling comes down to some basic fundamentals. Fundamentals, if taken action on consistently, will lead to success.

Listen to a recording of this web seminar in its entirety by clicking View Event Recordings (at the top right).

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