Whether you handle your own social media or you are paying someone else to do it, it still is costing you, either time (and time is money) or payroll. Either way, how can you be sure you are getting the most bang for your buck? We use a tool called web analytics. This web seminar discussed the importance of measuring the metrics of each of your social media accounts, as well as showed you the tools you need to accomplish that task.
Shelli Dallacqua is the founder and president of Shelten Media, LLC. She is a member of the NC State Alumni Association and is a keynote speaker on the topics of social media marketing and reputation management. Connect with Shelli via Facebook,LinkedIn or Twitter by following @ShelliDallacqua.
You can listen to a complete recording of this presentation at aspeevents.webex.com. Select “View Event Recordings” in the top right corner. You can also download your own copy of the presentation by visiting our Web Seminar Archives.
Are you interested in more in-depth Analytics Training? Our Mastering Google Analytics Course will teach you everything you need to know!