We hear the term SEO thrown around all the time, but what does it really mean? How does it work? How can I get my business started with Search Engine Optimization? And how do I do it well? On Wednesday, December 7th ASPE Electronic Marketing Specialist Traci Lester and ASPE Marketing Director JT Moore presented the free web seminar “What the #$!% is Search Engine Optimization (SEO)?”. In this web seminar, Traci and JT discussed SEO basics, how to drive more organic traffic to your website, how to rank higher in Google search results, the elements of your site that Google (and other search engines) looks at when determining your rank, setting your URLs properly, how to adjust web page titles, what meta descriptions are and how they are used, how to properly use meta keywords, and optimizing your page content for Google.
Listen to a recording of this web seminar in its entirety by clicking View Event Recordings (at the top right). Have a better understanding of how to create better pages, and rank higher.
Do you have a question for Traci and JT? Leave your comments or tweet us! Follow @ASPE_ROI and use hashtag #ASPEEvents.