Writing for the web is a whole different skill, but you’re already 80% of the way there. Many traditional copywriting skills are still critical, but others need to be modified. You still have to know how to appeal to the needs and wants of your customer. You still have to understand their emotions and mindset to overcome objections. You still have to intrigue and captivate with your headline and copy. However, on the web, you have new challenges with your audience.
On Thursday, August 16, 2012 Phil Buckley, the Director of SEO at Virante, presented the free web seminar “ Writing for the Web.” This web seminar focused on showing attendees how to make sure the content they are creating gets noticed on the web.
Listen to a recording of this web seminar in its entirety by clicking View Event Recordings (at the top right).