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What is the training experience for the ASPE-ROI Executive Certificate in Internet Marketing like?

One Customer’s Review: Part 2

Last week we shared why Brett DeLaria, web coordinator for the John Cook School of Business at Saint Louis University, completed the ASPE-ROI Executive Certificate in Internet Marketing and what he thought of the operational process. This week we’re going share his thoughts about each class and instructor.

Could you briefly describe the individual classes – what you learned, what you found most valuable, what you immediately implemented after each class, and any other general comments? Please also describe what you thought about the instructor for each class.


Google Online Marketing Boot Camp with instructor Jon Parks

From this class I gained a better understanding of how Google is shaping the marketing business from SEO to AdWords to social media. The most valuable part of the experience was our instructor, Jon Parks. With his great insight and knowledge he really helped bring the class up-to-speed on what Google is doing and how they’re changing the web game. After class I utilized the skills I learned by closely work with the vendor we use to examine our paid searches and make recommendations about the paid advertising to better optimize our return on investment. I came with new insight and knowledge to really be able to have an in-depth look with them in the same knowledge and skill level to better our ads for the school.

Would I recommend/hire Jon? Absolutely. Hands down. Jon is exactly the type of individual we look for when working to bring in experienced professionals to teach at the university level. He is up-to-date, professional, innovative, creative, and personable. Jon has taught me so much and has empowered me to leverage my own career potential as well as the University’s digital potential.

Mastering Google Analytics with instructor Rob Sanders

If you’re looking to really get a hold and wrangle in Google Analytics, this is the class to take. Coming into my specific job without much experience with Google Analytics, this really got me up-to-speed and helped me master and gain control of the valuable data our website was producing. Our instructor, Rob Sanders, covered so many important items, and truly helped each person master using the tools for effective reports. Upon returning from the course, I immediately set to work creating new reports for administration that truly captured the most important data. We’ve used the reports to examine our marketing plan and to rethink where and how we need to market the school based on the data gathered.

Rob is brilliant. He is a passionate and driven individual and on the cutting edge of web marketing. He brings about a friendly and warm personality and truly desires to share his knowledge to see others succeed. Making himself available even after the sessions and setting up a LinkedIn group to answer questions speaks volumes to his professional character.

Search Engine Optimization (SEO) Boot Camp with instructor Bob Walton (virtual session)

Bob helped me move from a basic knowledge of SEO to becoming a strong asset to my workplace. He truly reaffirmed that this is helping our organization not only move in the right direction, but was moving beyond our competition to stage ourselves to be a major player in organic search. Through the class we received very personalized instruction and a variety of tools to use to help figure out a plan of action in ensuring that our website is found. Since the class, I have gone back and begun working on a plan for a content refresh for our website, and am working with my colleagues to investigate and improve our SEO.

Social Media Boot Camp with instructor Jon Parks

I reconnected with Jon Parks again in Atlanta by pure accident. I cannot tell you how excited I was and how much more I was looking forward to our class when I found out that Jon was teaching ASPE-ROI’s Social Media Boot Camp course. Having worked in the industry for some time myself, and growing up in the social media generation, I was skeptical of what I would learn. Jon proved me wrong again. He provided deep, cutting edge, and behind the scenes insight on how to best maximize a business on multiple platforms. Jon’s teaching technique was the same, making me feel at ease with no pressure and open to asking questions.

Content Marketing Boot Camp with instructor Phil Buckley

When Content Marketing Boot Camp was added to the roster I jumped all over this opportunity. With my career so heavily in marketing and background grounded in another dimension, I am always looking for ways to expand my knowledge and expertise. The greatest benefit of the course was the brainstorming and team work combined with individual workshops to then expand on the ideas. The class taught me and reaffirmed things that we need to be doing in the field of blogs and news stories, as well as provided new ideas and ways to tackle these issues. We since have taken the items and ideas from the session and have begun formulating them into our marketing plan to figure out the best way to utilize these valuable techniques.

That’s all for this round of questions with Brett. Next week we will post his final comments and the benefits of the Executive Certificate in Internet Marketing.

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