Are you confused by all the different types of marketing out there? It seems today that people stick the word “marketing” at the end of anything they desire. Internet marketing is a type of marketing that has become increasingly common in recent years and its methods are constantly changing. Internet marketing is fast moving and is an area with the most learning potential, debate, and room for change out of any other type of marketing.
Internet marketing refers to advertising or marketing that uses the web or e-mail to gain sales or obtain leads. This entire way of business is referred to as ‘e-commerce.’ Internet marketing can be broken down into several subcategories that describe more specialized areas. The most common include Web marketing, email marketing and social media marketing.
Web marketing: this type of internet marketing includes e-commerce Web sites as well as Web sites that serve promotional or informative purposes. It also includes advertising on search engines through tools such as Google AdWords and using search engine optimization (SEO) techniques to provide organic search engine results.
Email marketing: this involves using e-mail messages to support advertising or promotional messages. Most companies pay to use specialized email companies that they can organize, monitor and send their emails through.
Social media marketing: perhaps the most debated and up and coming type of internet marketing involves the use of social media. This involves any type of advertising and marketing efforts(including viral marketing) that uses social networking sites such as Facebook, Twitter, LinkedIn and YouTube.
Internet marketing is an incredibly versatile, complex and growing industry. The best thing for companies interested in starting or growing their internet marketing efforts is that everyone is new to the game. Everyone both young and old has things to learn when it comes to this area and there is always room for new ideas and expansion.
ASPE-ROI offers a variety of internet marketing courses that will provide you with all the knowledge to excel as an internet marketer and the skills you need to keep up with the changes. Don’t know where to start? Check out our Google Online Marketing Boot Camp to dive into all the basics and more!