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Why You Need Social Media Training…Reason #4

Learn to integrate social media with your other campaigns.

Here is why many companies fail to successfully utilize social media as a marketing channel:

Creating an account and posted a couple of times about your products or even coupons is not a strategy.

Whether you are new to social media or currently using social media as a marketing channel, social media training from ASPE-ROI can help you take your social media marketing to the next level. One of the huge values is learning to integrate your social media efforts with your other marketing campaigns. On its own, social media can help drive traffic and revenue, but when you incorporate it with your other marketing channels, that is when you truly see its power.

 For some fun, consider this. Do you remember Captain Planet? Well I do!

In Captain Planet, the Planeteers each possessed a power: Earth, Wind, Fire, Water and Heart (I always felt bad for this kid). They were tasked by Gaiai, the spirit of the Earth, to defend the planet from pollution and other environmental disaster, while making efforts to educate mankind on environmental issues. When times got tough for the Planeteers they had to combine their powers in order to summon Captain Planet who would inevitably show up just in the nick of time to save the day…and the planet. Ultimately, Captain Planet represented the concept that the combined efforts of the team were stronger than any of its individual parts (FYI: I had to research a lot of this. I’m not a closet Captain Planet connoisseur. I just liked the concept).

The team concept is very basic and fundamental concept, but it holds true in just about everything you do and it doesn’t make it any less appropriate for my purpose here. Think of social media as just one of your marketing powers that when combined with your other powers can result in the ultimate campaign. Think about it this way. Say your budget for you latest promotion only buys you 1,000 mail pieces. That is 1,000 customers you are able to reach. By incorporating social media in to that campaign, you now have the potential to also reach your 1,000 followers. Your new reach is 2,000 customers and with little to no additional effort or budget spend. If you incorporate your promotion into your email marketing, your website and your sales staff, your reach can grow exponentially. If you also tie a social aspect into the campaign promotion in your emails and on your site, you give yourself even more chance for you message to be spread. This team effort is what makes the difference.

Social media is the new word of mouth. Learn to harness its pass-along ability.

That is a very simplistic view of the landscape using only Reach as a metric for success, but for time-sake we won’t get into the more advanced metrics and benefits of integrating social media. The thing to take away from this is that where social media really excels is in its ability to reach potential customers for very little extra cost. Social media is the new word of mouth. People still tell each other about products they like and tell even more people about the products they hate. But 5 years ago where 1 person may only have voiced their opinion to a handful of people in a given day, they can now reach hundreds, even thousands, of people through Facebook, Twitter, LinkedIn and YouTube.

Harnessing this pass-along factor is what makes the difference between an average campaign and a great one. The key is knowing why people share information on social media and how they share it. If you can appeal to both of these aspects, you position yourself to reap the rewards of having your content spread through the networks of your customers, their networks, and their network’s networks.

The ASPE-ROI Social Media Boot Camp can help you do just that

In our social media training classes, you will learn about the various social media networks and their unique features and nuances. You will also analyze the types of people that make up the various networks and discuss why some content gets shared and why other content doesn’t. Knowing this helps you decide where best to post your content, how to adapt it to other networks and how best to tailor your message to these unique audiences. You will also discuss real-world examples that illustrate best practices and common mistakes to avoid. You will also spend a large portion of the class brainstorming a social media campaign specifically for your company. You will leave with a road map and plan on how to execute the campaign that they developed when you return to the office.

I’ll leave you with the words of Captain Planet, “The Power Is Yours.”


Why You Need Social Media Training…10 Reasons

Over the coming weeks, I will be posting 10 reasons why you need social media training. In this new and constantly evolving space it is imperative to stay on the cutting edge to be successful. Many people are hesitant to take social media training because they are skeptical of self-proclaimed experts and gurus. That is why we have put together a team of experienced and knowledgeable instructors who travel the US teaching companies how to properly utilize social media as a sales and marketing tool. We’ve done the heavy lifting for you and weeded out the snake oil salesman. As one of the nation’s leading training providers, we know who and what make a successful learning experience. The goal of this series is to show you why you should consider social media training from ASPE-ROI.


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