This blog was originally posted on rso-consulting.com.
Blogging Matters for a Number of Reasons
Once upon a time, you could deposit your ad spend in bureaucratic print design and call it a day. To survive in the online marketing world of the present-day, however, it takes an active blogging lifestyle to turn heads – and a profit.
Blogs Help Improve Search Engine Positioning
It’s a fact that B2B companies with blogs generate 67 percent more online marketing leads per month on average than non-blogging firms. (SocialTimes)
How do they do it?
They become prolific writers. They create unique, high-quality content to improve search engine positioning.
But they also have to be good at it (more on that in a moment) so they can keep readers coming back for more.
Feeling It Out
In the same article by SocialTimes, it was revealed that 70 percent of consumers prefer getting to know a company via articles rather than ads.
Yes, blogging is done online, but in marketing it’s one of the most personal venues to express your opinions, document your experiences, and share less-than-superficial information with your audience.
A favorite blog delivers a level of content that’s not available anywhere else.
It has a voice, an emotion, and eventually a real place of importance – among search engine positions and, most importantly, a captive audience that turns a love of your content into a need for your product.
How has blogging helped you improve your own search engine rankings?
We want to know what level of success you have experienced with your own blog as part of your online marketing program, and whether or not you used it to increase your position in search engine results.
Tell us your story in the comments.