Agile Marketing Boot Camp

2-Day Public Session  |  3-Day Live Online Session | 14 PDUs

Agile Marketing Course Outline

1. Agile Marketing: The Basics
Provide an introduction to Agile marketing and help students understand how Agile marketing developed and where it fits in their marketing program.

  • Introduction to Agile marketing
  • Exploring if Agile marketing will work for your business
  • Examining the Scrum process

2. Agile Marketing Implementation
Agile marketing is built upon the concept of improving the flexibility and adaptability of your marketing process. In this section students will learn the basics of the Agile marketing methodology and explore how they can be applied within their organization.

  • Traits of a great Agile marketer
  • How to reduce time and improve effectiveness
  • Advantages of developing a sprint plan
  • Defining roles of different team members

3. Agile Marketing: Foundational Elements
Agile marketing has several core elements that marketers must be familiar with in order to master it. In this section we will introduce students to key core elements and explain the role they play in the Agile marketing process.

  • How to identify target segments
  • Building the right buyer persona
  • Which buyer's journey should you use

Activity: Creating the right marketing persona & customer journey for your Agile process

4. Agile Marketing with Scrum
The heart of Agile marketing is applying the scrum project management process to marketing teams. Students will learn the basics of developing a sprint strategy to be applied to their Agile marketing program.

  • Will your business work with scrum
  • The basics of Sprint planning
  • Sprinting with a Scrum board
  • Daily Scrum pitfalls to avoid
  • How to track progress
  • How to measure results

Activity: Create a mock Agile backlog

Activity: Create a mock Sprint backlog

5. Agile Marketing: Advanced Scrum Topics
To help students go further with Agile marketing, we will explore some advanced topics, which will build on the foundations developed in day one of this class.

  • Stories Inside Of Scrum
  • MVC vs MVP And Why They Matter
  • Long-term Planning For Success

6. Measuring Outcomes
In this section students will learn how to use a combination of reporting tools and dashboards to develop a measurement and reporting structure to evaluate their Agile marketing process and keep their organization's leadership and stakeholders informed of the progress.

  • Best reporting tools to use
  • Reporting dashboard to track velocity
  • Scenario modeling for different tasks

7. Adopting Agile Marketing Into Your Company Culture
To get started with Agile marketing, you need to make sure that your organization is ready to operate in an Agile marketing environment. In this section students will learn the essential pieces that should be in place before introducing agile to your colleagues.

  • Scrum team and its roles
  • Selling Agile to the organization
  • Getting buy in from all parties
  • Different forms of the Agile marketing methodologies

Activity: Simulate a daily morning standup identifying the different roles for each team player

8. Common Pitfalls of Agile Marketing

  • The best practices to get instant results
  • What to do when someone leaves
  • Continual support from the C-suite