Customer Retention

2-Day Public Session  |  3-Day Live Online Session

Retain more customers by creating a sales process that satisfies your customers' needs and increases your sales team's productivity.

Managing customer relationships, with the goal of retaining customers for life, is one of the most important requirements for a business to survive, especially in a tough economy. Designing a solid sales process, training your sales organization, and developing an effective CRM (Customer Relationship Management) strategy, are critical steps to achieving this goal. This course discusses how you should develop a customer retention strategy for your business, and what needs to be done to ensure success of your customer relationship implementation.

This course will explore how your company can develop and deploy a customer retention strategy by building a customer-focused culture within your organization and by implementing key strategies for success. It will instruct attendees how to develop a strong, consistent and successful corporate strategy and sales organization that's focused on customer acquisition and retention.

Like many companies today, you may be losing customers to your competitors, experiencing a shrinking market share, or having problems getting your sales reps to perform effectively and consistently. You may be wondering why some sales reps exceed while others struggle, why you aren't making your revenue projections, or why your customers aren't loyal to you. This course will help you with these issues and more, by demonstrating how your company can develop a sales process, define your sales training requirements and design a CRM strategy for your business.


You will learn how to:

  • Improve customer retention
  • Identify the best practices of your sales reps
  • Create sales processes to satisfy your customers' needs
  • Increase the productivity of your sales teams
  • Reduce sales cycles
  • Optimize resources
  • Measure results
  • Dramatically increase revenue
  • Align your marketing & sales activities
  • Implement a CRM strategy for your business

Top 10 reasons to attend this course:

  1. You're losing customers but don't know how many or why
  2. Some of your sales people excel while others fail
  3. You use inconsistent methods for handling the sales cycle
  4. You can't measure the productivity of your sales team
  5. Your forecasts are seldom accurate and take too long to produce
  6. Your sales cycle takes too long, so you lose prospects to competitors
  7. Your sales people are wasting time with the wrong customers
  8. You're using your CRM system as an expensive Rolodex
  9. You're having trouble getting marketing and sales to get along
  10. You can't determine the ROI of your CRM or Marketing campaigns