Google Plus for Business: Getting Started

1-Day Public Session

Google Plus Course Outline

1. Google Plus Introduction

  • History of Google Plus
  • Why Google Plus matters for business
  • The Google Plus approach: similarities and differences with other social networks
  • The hidden marketing powers of Google Plus most experts miss

2. Google Plus Overview

  • Profiles and Pages
  • Home Page
  • Circles
  • People
  • Photos
  • What's Hot
  • Communities
  • Hangouts
  • Local

3. Personal Profile Setup and Optimization

  • Overview of profile sections
  • Creating a new profile
  • Privacy concerns and settings
  • Optimizing a profile for both search (Google and Google Plus) and follower attraction

Activity – participants create and/or optimize their own personal profiles


4. Business Page Setup and Optimization

  • Overview of page sections
  • Creating a new page
  • Privacy concerns and settings
  • Optimizing a page for both search (Google and Google Plus) and follower attraction
  • Verifying a page with Google

Activity – participants create and/or optimize their own business pages


5. Circles and Circle Management

  • Circle theory: what Google Plus Circles are for and how they work
  • Creating and viewing circles
  • Shared Circles
  • Circle management tips

Activity – participants create circles with fellow-participants included, and create and share a Shared Circle.


6. Post Creation

  • Overview of the structure of a Google Plus post
  • Overview of types of posts:
    • Status
    • Photo
    • Link
    • Video
  • Creating posts that get engagement and re-shares

Activity – participants create and post a rich Google Plus post


7. Hangouts

  • Overview of Hangouts: Hangouts vs. Hangouts On Air
  • Creating and running a Hangout on Air

Activity – participants create and participate in a brief Hangout On Air broadcast


8. Communities

  • Overview of Communities
    • Features of Communities
    • The four types of Communities and when to use each
  • How to create and optimize an effective Community
  • Community management tips
  • Activity – participants will join my private Community exclusively for students of my classes and briefly interact there.

  • Other Google Plus-related Features
    • Google Authorship
    • Google Local

    Activity – Participants will view and interact with live examples on their own laptops.

    • Google Plus and SEO: How Google Plus affects Google Search results
    • Google Plus influence building: How to not only attract a large following, but more importantly build influence and reach-power
    • Google Plus and YouTube integration: How Google's powerful video product is being integrated with Google Plus, and effective strategies to take advantage of that integration