Mobile Marketing Boot Camp

2-Day Public Session  |  3-Day Live Online Session

Leverage the enormous potential of location-based targeting, local user demography, and mobile device campaign tools in this Mobile Marketing training course.

This course is also availabe as a self-paced, on-demand eLearning course.

It's no secret that the future of marketing and business lies in mobile. According to Forbes, mobile and tablet visits to websites have more than doubled in the past year, and soon there will be more mobile visits than PC visits to websites. It's predicted that Revenues for mobile media advertising are expected to reach $50 billion in 2014. And if that's not enough to make you think you should get in the mobile marketing game:

  • 67% of smartphone users say they keep it in their reach 24 hours per day
  • American mobile users spend an average of 1.4 hours per day surfing the web on a mobile device
  • 64% of smartphone owners use their phone to get news online
  • 74% of mobile visitors will abandon a site if it takes more than five seconds to load

But don't just create a responsive mobile site and use mobile ads because other people like Sony and The Red Cross are doing it. Make a mobile marketing plan because it's right for your business. With mobile marketing you can leverage your potential to reach and be more relevant to your audience by using messages and ads with extreme precision.

Mobile marketing allows you to communicate with your customers on a personal level to inform them and influence their decisions. Understanding what techniques of mobile marketing resonate with your customers will help your business grow with the progressive technology that is now reality all marketers are faced with.

This class will teach you how to integrate your current marketing campaigns with the world of mobile marketing. Through case studies and practical hands-on exercises, you will learn how to create and execute engaging mobile marketing campaigns. From the basics of mobile marketing to selecting providers to creating your first mobile marketing campaign, you will leave this class with the immediate know-how to implement and execute your future mobile marketing campaigns.

Top Reasons to Take Mobile Marketing Boot Camp

  • Develop a strategy for how mobile fits with your customers' experience
  • Learn the secrets to mobile email marketing and how to engage customers
  • Use the best industry tools to get your website mobile ready
  • Design mobile marketing campaigns using text and SMS
  • Build essential opt-in mobile marketing email and user lists to garner high open rates
  • Use mobile marketing commerce to convert website traffic into sales
  • Use mobile marketing as a part of your overall strategy to spread your message
  • Optimize your mobile site and marketing campaigns by using the right ad copy and design to increase traffic
  • Leave class with a custom checklist and plan to implement your mobile marketing campaign

In this course, you will learn how to:

  • Develop the key components of a mobile marketing plan
  • Analyze customers and identify demographic factors that impact your campaign
  • Differentiate the benefits of SMS and text messaging
  • Get opt-ins with mobile marketing
  • Design your emails for mobile devices and customers, including navigation links and calls to action.
  • Understand QR codes for supporting QR code implementation
  • Build, promote and profit from mobile applications
  • Plan and design your website for multiple mobile devices
  • Analyze and calculate your traffic's revenue potential
  • Create, buy and sell mobile ads for mobile search
  • Understand the difference between mobile carriers, vendors, agencies and email providers and how they affect your mobile marketing strategy
  • Build a great mobile marketing campaign for your company