Product Management Essentials

3-Day Public Session  |  4-Day Virtual Session | 21 PDUs

Learn the essential skills needed to jump-start a career in this product management training course.

As businesses grow, a gap appears between senior management and detailed product planning and execution. Often described as “Product CEOs,” product managers fill that gap and are responsible for defining, planning and executing product roadmaps over multiple years. Now, even entrepreneurs are embracing product management principles under different names like the popular “Lean Startup” movement. Unfortunately, nobody majors in product management training in college, and practitioners vary widely in their knowledge and skills. Some traditional product management practices also find the need to adapt to the trend toward Agile methods.

This product management training course will explain how the product management role is commonly defined, and what the common body of knowledge and skills there are to be successful. Then we will teach how to build that body of knowledge and skills through explanation, real-world examples and hands-on exercises. This course also teaches an innovative approach to documentation and customer requirements management that works well with both Agile and Waterfall methodologies.

By the end of this product management training course, you will have an understanding of how product management fits within organizations, and how to manage a product's lifecycle from inception to obsolescence. Using that understanding, you will also be able to assess your own product management strengths and gaps and take specific steps for career growth.

Top 10 Reasons to Take This Product Management Training Course:

  1. Gain a greater understanding of your market
  2. Gain a greater understanding of your competitors
  3. Gain a greater understanding of your customers
  4. Team with marketing to improve campaigns
  5. Team with sales to close more deals
  6. Communicate effectively with senior management
  7. Consistently produce better products
  8. Think and plan beyond the next product launch
  9. Improve your credibility and visibility in your organization
  10. Know what to expect in your product management career

You will learn how to:

  1. Digest key take-aways from market research with tools like Five Forces analysis
  2. Evaluate competitors using the Four P's, SWOT analysis and battle cards
  3. Understand customers using ethnographic interviewing techniques
  4. Explain benefits to customers using value propositions
  5. Set the bar for Minimum Usable Product and Minimum Marketable Product
  6. Manage requirements throughout the lifecycle using Huruda Maps
  7. Transition from feature-complete to Beta to launch
  8. Ensure alignment during launch readiness
  9. Deliver great product demos for marketing and sales
  10. Validate your offering using win/loss interviews
  11. Triage customer feedback for continuous improvement
  12. Maintain a long-term product roadmap

To get the most of the product management training course, it is desirable to have:

  • Experience at a company with product development as part of its core business.
  • Familiarity with product development and general aptitude with products.
  • Experience working directly with customers.