Google Search Advertising - Advanced AdWords Training & Certification

1-Day Public Session

This advanced AdWords training course will improve your knowledge of search advertising in order to strengthen your overall search engine marketing strategy and become Google certified.

The Google Search Advertising Advanced Exam certification is the last step to becoming an individually qualified AdWords professional. This certification designates you as an expert in Google AdWords, and lets your company and clients know that you have a deep understanding of the intricacies of the Google AdWords tool.

This intensive preparation workshop will not only help you pass the Google Search Advertising Advanced Exam, it will give you even more insights about how to create, run and optimize successful search campaigns.

Search advertising is a dynamic medium that moves at an extremely fast pace. There are a multitude of updates, increasing competition, and constant maneuvering to achieve maximum results. This training is ideal to keep you one step ahead and up-to-date with the latest in practices as well as provide you with enough knowledge to pass the Search Advanced exam.

Top 10 Reasons To Attend Search Advertising - Advanced Google AdWords Training & Certification

  1. Master budgets and bidding
  2. Optimize performance across multiple accounts and campaigns
  3. Understand how quality score works
  4. Be able to create and manage search campaigns
  5. Drive better results with account optimization skills
  6. Track performance
  7. Measure performance and profitability
  8. Identify areas of growth
  9. The importance and effectiveness of negative keywords
  10. Determine the impact on brand effectiveness

In one day, you will learn how to:

  • Structure successful campaigns and ad groups
  • Select keywords and use different matching types
  • Use different ad formats and ad extensions
  • Use appropriate bid strategy
  • Optimize campaign for winning results
  • Use AdWords tools, including AdWords Editor
  • Leverage AdWords reporting
  • Use Adwords API and its benefits
  • Take and pass the Google Search Advertising Exam