Google Search Advertising – Advanced AdWords Training & Certification

1-Day Public Session

Advanced AdWords Training Course Outline

I. Account/Campaign Set up & Best Practices

  • Campaigns set up & options
  • Ad copy creation
  • Keyword selection and matching options

II. Optimizing and measuring

  • Bidding strategy
  • Quality Score
  • Conversion tracking
  • Reporting

III. Advanced Features

  • Setting up mobile campaigns
  • Setting up remarketing

IV. Search Advanced Exam review and Q&A


V. Take the Google Search Advertising Exam