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Your bi-monthly resource for the latest tips, tricks and techniques for today's digital marketing professional.

Electronic marketing, enterprise social media and technologies like Google Analytics and AdWords are changing the marketing profession every day. The ASPE-ROI Newsletter helps you keep up with these lightning-fast changes and gives your practical information on how to use them in your business. Sign-up below to automatically receive each new issue of the ASPE-ROI newsletter as soon as it's released.


Topics include:

  • Social Media
  • Google AdWords
  • Google Analytics
  • Search Engine Optimization (SEO)
  • Email Marketing
  • Mobile Marketing
  • Content Marketing


Available Newsletters:

  • Issue 13: November/December 2014 – Common Reasons for Content Marketing Failure – Are your Blog Posts Generating Quality Leads? – Social Media Marketing: These Lies will Kill you– 7 Social Marketing Tips you are Overlooking– PPC Mistakesthat Sink Beginners
  • Issue 12: October 2014 – Beginner PPC Tips – Avoiding Email Mistakes – Produce High Quality Content– 7 Social Marketing Tips you are Overlooking– Top 10 Skills Every In-House Marketer Should Possess
  • Issue 11: July/August 2014 – Content Marketing – LinkedIn for Business – Five Tips for Improving Your Site's Domain Authority – SEO for a New Website – Top 10 Things NOT to Say During Your Next Digital Marketing Interview
  • Issue 10: May/June 2014 – The First Key in Creating Killer Content: Headlines –Content Marketing: Five Mistakes that could Sink you – 5 SEO Changes That Can Lead to Better Results. – Three Tips for How to Optimize a Landing Page– 10 Twitter Terms You Were Too Embarrassed to Ask About
  • Issue 9: March/April 2014 – Microsite vs. Landing Page – 7 A/B Testing Lessons to Skyrocket Your Conversion – 3 Ways to Build a Successful Content Marketing Plan – 10 PPC Mistakes Marketers Make
  • Issue 8: January/February 2014 – How to Write Great Copy Online – Why Every B2B Company Needs a Content Marketing Plan – How to Build Trust, Authority and High Conversion Rates – Top 10 SEO Changes That Will Affect Marketers in 2014
  • Issue 7: November/December 2013 – Google's New Update – Legal Issues – 5 Characteristics of a Google AdWOrds High Quality Score – Your SEO Strategy is Completely Wrong – 4 Key Elements That Shape Viral Content – Top 10 Online Marketing Jokes
  • Issue 6: September/October 2013 – Creating Landing Pages Without IT's Help – 5 Critical SEO Mistakes Marketers Must Avoid – Why Do People Leave My Shopping Cart – Legal Issues – Social Media Salaries in 2013 – Top Online Marketing Phrases: Buzzwords Bingo Challenge
  • Issue 5: July/August 2013 – 5 Metrics that matter in Content Marketing – The One Question Every Digital Marketer Should Ask – Legal Issues – Optimizing Your AdWords Enhanced Campaign – What is NFC and Why is it Important – Vine Vs. Instagram – Top 10 Issues Social Media Can't Fix
  • Issue 4: May/June 2013 - 2 new Google AdWords features – 4 tips when using Pinterest for your brand – legal issues – Google Plus and SEO – Mobile corner – Top 10 SEO pickup lines
  • Issue 3: Mar/Apr 2013 - Four Hot Google Analytics Tools - LinkedIn for B2B Marketers - What Video Games Teach Us About the New Workforce - How to use (and not use) rel="canonical" - YouTube One Channel
  • Issue 2: Jan/Feb 2013 - Top SEO factors in 2013 - 5 tips for using ad extensions - legal issues - top 10 social media updates - listening examples in social media - Top 10 social media predictions
  • Issue 1: Nov/Dec 2012 - PPC Cheat sheet: 5 weekly "must-dos" - 5 email marketing tips & tricks - Legal issues - SEO tactics that land you in the doghouse - SEO best practices - Top ten most hated internet marketing words