Web Seminars

From quick information-packed insights on the next generation of technology innovation to learning new ways to handle old problems, ASPE Web Seminars are a resource to our customers to stay on top of the curve. Each hour-long session is free, so sign up for as many as you like. Experience the ASPE advantage: proven technical professionals who can teach. Click on the seminar you are interested in attending and fill out the attached form. You will be confirmed into the session instantly. An email detailing how to log onto the seminar will be automatically sent to you after completing registration.

• SEO Link Building: the Good, the Bad, and the Ugly – April 10
• Profiling 101: The Lost Art – April 19
• Writing for the Web (aka How to get a 20% pay raise this year) – April 25
• Possibilities of Mobile Marketing – May 2
• Your Idea is Worthless…Unless you can Powerfully Present it! – June 5

SEO Link Building: the Good, the Bad, and the Ugly

April 10, 2012 at Noon EST

Presented by: Mike Marshall, Instructor – ASPE

Link Building is one of the most important parts of Search Engine Optimization (SEO). This is especially true for very competitive keyphrases. It also tends to be the most difficult aspect of SEO as well as the most risky. There are many ways to do it wrongly.

With this webinar we would like to discuss wrong wasy of going about link building and why they are wrong and more importantly answer some critical questions about doing it the right way including:

• How can I know how many links I need?
• Does it matter how fast I get new links?
• What factors make a link a high quality link?
• Is there a safe way to buy links?
• Should I bother with link exchange programs?
• How high does a page’s Google PageRank need to be before it’s worth my time and why?

About the presenter: Hired by the U.S. Patent Office as an instructor on search engine technologies, Michael has more than 20 years experience in information technology covering a wide range of specialties including: web design, software engineering, e-commerce solutions, artificial intelligence, and Internet marketing. Michael is a contributor to “Building Your Business With Google for Dummies” by Brad Hill (Wiley Publishing).

His articles and commentary have appeared in the following publications:

• Forbes.com
• Web Pro News
• Website Magazine
• Search Engine Workshops

Profiling 101: The Lost Art

April 19, 2012 at Noon EST

Presented by: David Mantica, President – ASPE, Inc. and JT Moore, VP of Marketing – ASPE, Inc.

Profiling is often seen as an ugly word, and an even uglier activity. While true in the vast majority of context, profiling in marketing is not only necessary…it’s required.

Marketing profiling is a fundamental skill critical for marketing success. Customers will quickly come for you with their torches and pitchforks if you don’t send them timely and relevant messages. But how are you supposed to know who to send what?

Whether electronic or print, television or radio, marketing messages must be based on the audience being engaged. Do you sell lipstick in the sports section of the paper? Do you sell Budweiser in Golf Digest? The perfect message/campaign is doomed to fail if it does not reach the right people.

That is why we will be discussing the lost art of marketing profiling. It is concerning that everywhere you turn these days, you are exposed to Internet marketing pundits putting less and less emphases on profiling. This web seminar will be a debate between the traditional profiling strategies of ASPE’s President, David Mantica versus the “new school” digital profiling strategies of ASPE’s VP of Marketing, JT Moore.

We will discuss:

• Behavioral-based marketing tactics
• Interest-based marketing tactics
• Profiling for traditional marketing channels
• Profiling for electronic marketing channels

And much more…

Writing for the Web (aka How to get a 20% pay raise this year)

April 25, 2012 at Noon EST

Presented by: Phil Buckley – Director of SEO at Virante

For years now we have heard that content is king on the web. But how do you write good content for the web?

Writing for the web is a whole different skill, but you’re already 80% of the way there. The attention span on the web is approaching zero. You know your company, now you must also know your audience. You have to know how to appeal to their needs and wants. You may have written some really solid, thought-provoking content that didn’t generate any engagement or traffic. Good content is useless if nobody ever sees it. Getting people to find your content is what makes good content great content!

In this 45-min web seminar, Phil Buckley, Director of SEO at Virante and the organizer of the most successful SEO Meetup group in the United States, will discuss how to write for the web. Phil will discuss how small changes can make a big difference when attempting to increase the findability of your content through proper search engine optimization. If you are writing content that is posted to the web, but are not a technical SEO professional this event is meant for you. Copywriters are not the ones building the page or coding up the meta information, but there is a lot you can do to help optimize your content. Once you are “SEO aware” you will see everything differently, what was once a mystery will become clear and understandable.

Phil will discuss:

• Creating catchy and search engine friendly titles and headlines
• Choosing keywords
• Why you should be linking out
• Proper tagging
• Proper keyword usage

Possibilities of Mobile Marketing

May 2, 2012 at Noon EST

Presented by: Jeremy Smith, Instructor – ASPE; Owner – Jeremysaid

Today’s consumers are constantly on the go. We are quickly becoming a society that depends heavily on mobile technology to deliver information to our fingertips in order to make split second decisions. Mobile devices are quickly becoming the cornerstone of our mobilized society and directly impacting the way we communicate with each other. For many of us, our mobile device has become our primary communication and commerce tool. When our world sees a paradigm shift in technology or communication, marketing strategy changes. We need to be ready to change with it. The statistics are staggering and you can’t afford to ignore them anymore as a marketing professional in today’s business world.

• Of the world’s 4 billion mobile phones, 1 billion are smart phones and 3 billion are SMS enabled
• By 2014, mobile internet usage will overtake desktop internet usage
• 50% of all local searches are performed while using a mobile device
• 86% of mobile users are using their devices while watching TV
• Women 35-54 are the most active group in mobile socialization

With these numbers, it’s imperative that we quickly find a way to aggregate mobile marketing into our overall internet marketing strategies. This web seminar will introduce you to some of the possibilities of mobile marketing and how to embrace this change. We will review a detailed description of mobile marketing and explore key elements that increase views, subscriptions and ultimately revenue. In this web seminar, you will learn:

• The basics of mobile devices and the networks they are on
• About buyer behavior on mobile devices
• The 3 main types of mobile marketing
• The secrets of text messaging in mobile marketing campaigns
• An introduction in advertising on a small screen

About the presenter: Jeremy Smith is an online marketing and conversion optimization consultant with a passion in combining internet marketing strategies with social media marketing and web design for all types of companies big and small. You can follow Jeremy’s blog at www.jeremysaid.com or connect with him on LinkedIn or Twitter by following @jeremysaid.

Your Idea is Worthless…Unless you can Powerfully Present it!

June 5, 2012 at Noon EST

Presented by: David Mantica, President – ASPE

A great idea is meaningless and useless unless it can be communicated properly whether written or orally. The problem with writing down great ideas is you have to trust someone will actually read what you wrote. In today’s business environment, that is something I would not necessarily trust. The only true, quick way you can get your idea out is through presenting it.

What does that mean though? Is a presentation something speakers do at events? The reality is you present every time you have an oral communication with someone. A presentation can be one to one, one to two, or one to hundred. It can also be a group discussion with each person contributing to a team or on a panel. The dynamic to focus on, whether you are with one person or a group, is that you are presenting to them. This element creates a number of challenges but can also be used to your advantage.

When you write, you can hide behind your words. When you present you are your words. Your audience creates an instant image of you as you begin, and then that image ebbs and flows during your presentation. That image, when not managed correctly, can overshadow or even block the message you are trying to convey.

In this web seminar we will review very pragmatic skills, tools and techniques to properly prepare and execute a successful presentation. We will look at planning, preparation, delivery techniques and delivery challenges. This is very little on theory. The focus is on actions you can do before and during the presentation to increase the power of your message and the success of your idea.

Attendees will receive 1 PDU for attendance.