Live Chat

Free ROI Web Seminars

Join us for free one-hour web seminars on all topics for marketing industry professionals including social media, search engine optimization, Google algorithm updates, and more!


From quick information-packed insights on the next generation of innovation to learning new ways to handle old problems, our web seminars are a resource to our customers to stay on top of the curve. Each hour-long energy training session is free, so sign up for as many as you like. Every program is presented by one of our experts, proven technical professionals who can teach. Click on the seminar you are interested in attending and fill out the short form. You will be confirmed into the session instantly. We will follow up your registration with an email detailing how to log onto the seminar within 48 hours of the seminar start date.


Current Web Seminars:



 



Business Book Reports: "The Five Dysfunctions of a Team" by Patrick Lencioni"

Wednesday, April 16, 2014 at Noon EST

Each month we pick a valuable, substantive business book we think will benefit the professionals we serve. Some are new; some are classics. Either way, we do the reading, then use one of our free web seminars to deliver a one-hour "book report."

This month's book pick is "The Five Dysfunctions of a Team" by Patrick Lencioni.

This now-famous 2002 book has become an iconic leadership fable, and a foundational text in the world of Agile coaching and project management. Any professional who is part of a team, leads a team, or relies on teams for results should consider this book required reading. The five dysfunctions may seem obvious, but when you read Lencioni chances are you'll realize how much they have cost your own organization.

Join as we discuss how to deal with the five dysfunctions of a team:

  1. Absence of trust
  2. Fear of conflict
  3. Lack of commitment
  4. Avoidance of accountability
  5. Inattention to results


Register Now


Why Your Marketing Department Needs a Great Writer

April 29, 2014 at Noon EST

Content marketing is more than picking keywords and dispersing them throughout a blog post. Now more than ever SEO is based on relevant content. Even better, the success of emails, landing pages, PPC campaigns and website traffic depends on good writing. What can you do right now that can help?

During this seminar, we will discuss:

  • The relevance of content marketing in SEO
  • Why good writing matters
  • Making sure your next marketing team member can write
  • Steps to improve current content marketing skills with writing

Whether it's full time or just part-time, a great writer will make a difference in your marketing department. Tune in to find out what you can do to improve your content marketing skills with writing.

Presenter:
Katie Cothran - Product Manager, ASPE-ROI


Register Now


Agile Marketing And Your Big-Bang Campaigns

April 30, 2014 at Noon EST

The Agile Marketing movement is a lot more than just using an "Agile" process to manage your marketing work. It's also about a fundamental shift in how you think and execute as a modern marketer.

When it comes to campaigns, let's focus on two values from the Agile Marketing Manifesto:

  • Adaptive and iterative campaigns over Big-Bang campaigns
  • Many small experiments over a few large bets

In many marketing organizations, a lot of campaigns still fall into the "Big-Bang" category. So when confronted with the prospect of adopting Agile Marketing, some questions naturally arise – Do we have to abandon them? Or do we just chop them up into a bunch of little campaigns?

In this webinar, we'll discuss how Agile Marketing can help you both replace Big Bang campaigns and enhance them by using smaller "experiments" to make them more effective. We will look at examples ranging from digital marketing to traditional advertising and discuss simple ways Agile can be infused into them.

Presenter:
Chris Barron


Register Now


How to Avoid and Recover from Google's Penguin Penalty

May 6, 2014 at Noon EST

As Google continues to be more aggressive in their efforts to uncover and penalize business owners simply trying to build their rankings, you need to know how to protect your website from becoming another SEO casualty.

Has your website recently seen a significant decrease in rankings or traffic?
Do you have a notice in Google Webmaster Tools indicating a manual action against your site for unnatural linking practices?
Have you ever, or are you currently considering, building links to your website to improve your rankings?

If you answered yes to any of these questions, then you HAVE to attend this FREE webinar. By attending, you will learn how certain types of linking practices place your site at risk for being penalized. You will also learn how to determine if you have been impacted by Google's Penguin update and the steps you have to take in order to recover your rankings and traffic.

Don't wait until it is too late before educating yourself on a topic that has left many SEO companies baffled and their clients with a costly clean-up project and a tarnished image with Google. Attending this 1 hour seminar will provide you with priceless information to ensure your SEO efforts are not leaving you vulnerable and provide you with the knowledge you need to be proactive in cleaning up your backlink profile or preparing for a reconsideration request.


Register Now


SEO Basics for Entrepreneurs & Small Businesses

May 9, 2014 at Noon EST

SEO doesn't have to be complicated. Join this session to focus on the basic strategies you'll need to see changes with Google and other search engines. Learn about how to use titles and descriptions, website content, as well as proper use of header tags to move from "SE-Oh-no!" to "S-E-Oh my goodness that was easy!"

Presenter:
Kate Sonich


Register Now


Google Analytics Tips for Marketers

May 12, 2014 at Noon EST

Google Analytics is a free, must-have tool for marketers. Regardless of your business, you want to know how people arrive to your website and what they do once they get there. In this web seminar, you'll learn how to use this valuable data to reach your marketing goals and understand the flow of visitors on your site. We'll review which metrics to use in order to make smart decisions for your business as well as your overall web presence. This web seminar also includes an overview of how to integrate Webmaster Tools to get even more data, such as keywords that now show as "not provided" in Google Analytics.

Presenter:
Tina Arnoldi


Register Now


Business Book Reports: "Dealing with People You Can't Stand" by Dr. Rick Brinkman & Dr. Rick Kirschner

Thursday, May 15, 2014 at Noon EST

Each month we pick a valuable, substantive business book we think will benefit the professionals we serve. Some are new; some are classics. Either way, we do the reading, then use one of our free web seminars to deliver a one-hour "book report."

This month's book pick is "Dealing with People You Can't Stand" by Dr. Rick Brinkman & Dr. Rick Kirschner.

Dealing with difficult people and getting things done in spite of interpersonal conflicts are some of the hottest human resource topics our customers talk about. In this fun yet comprehensive instruction manual, Drs. Brinkman and Kirschner skillfully illustrate how effective collaboration with difficult people essentially boils down to a set of communication challenges. Rather than trying to change someone's personality or get frustrated by their behavior, they argue the focus should really be on understanding why difficult people behave as they do and outsmarting it, adopting a practical set of tools for maintaining productive interaction despite unappealing personalities and habits.

Join us as we discuss how the authors break down annoying behaviors and personalities, including:

  • The know-it-all
  • The "no" person
  • The sniper
  • The meddler
  • The judge
  • Annoying behaviors regarding email, phone habits, and other communication challenges

We'll take a look at each, and learn a little about "bringing out the best in people at their worst."


Register Now


Big Data 101

May 21, 2014 at Noon EST

Everybody talks about it. Everybody wants to understand it. Supposedly all the Fortune companies are using it to reap exciting benefits. But what does big data mean for the rest of us? Rarely has there been so much buzz yet so little obvious substance around a business topic.

The reality is, big data capabilities are very real, and they offer very real rewards for those who know what they're doing. In this one-hour web seminar, data guru and veteran enterprise consultant Darrel Raynor will get past the obvious buzzwords and into the practical promise offered by big data. We will touch on:

  • When is data considered big data
  • What can be done in your own situation and how do you start asking the right questions?
  • What is Apache Hadoop and what can it do for you?

Presenter:
Founder and Managing Director of www.dataanalysis.com Darrel Raynor will join Chris Knotts, ASPE's Product Development Manager to present the basics of big data and how you can get going on a practical strategy in your own organization.


Register Now


How to Get the Best Results with Facebook Advertising

May 22, 2014 at Noon EST

Are you ready to take the next step on social media to begin paying for advertising? Perhaps you've been doing well on Facebook, but you've plateaued, and your numbers are no longer improving. This is normal for Facebook managers, and it usually means it's time to start paying for ad placement.

This web seminar will detail why paid advertising is becoming an essential part of a Facebook strategy, and how you can get the most return for your dollars. There are several different types of ways to advertise on Facebook, and you should approach it with the knowledge of what you want. We'll also go over:

  • How the Edgerank score has changed to make it harder to avoid paying for advertising
  • The difference between boosting posts and creating advertisements
  • What a good Facebook advertisement looks like
  • The difference Pay Per Click and Pay Per Impression
  • How to test an advertising strategy

Advertisements can take your Facebook community to the next level. This webinar will help ensure you get the best results for your efforts.


Register Now


The Importance of Buyer Behavior for Agile Marketing Metrics

May 23, 2014 at Noon EST (Originally March 31)

One of the greatest things about digital marketing is the ready availability of metrics. Compared to decades past, we can know so much more about how many people respond to our marketing activities and how, when, and where they respond. And it's hard to find a CMO who hasn't read a slew of articles about Big Data in the past year, wondering how it should relate to her marketing team's efforts.

Agile Marketing practitioners understand that metrics are key for all marketing activities - "data over opinions" is part of the Agile Marketing Manifesto. And we all know it's hard to improve what you can't measure. Unfortunately, many marketers still fail to do the important work of connecting the dots between metrics associated with individual tactics and metrics that the business readily understands and values such as revenue. However, oftentimes marketers can't connect those dots because they don't know how their customers connect the dots between their sales and marketing tactics to begin with.

In this webinar, we'll discuss some common marketing metrics and how they can be combined with a marketing funnel, or better yet a buyer's journey, to connect the dots to the bottom line.


Register Now


Introduction to MapReduce

May 27, 2014 at Noon EST

MapReduce is a programming framework introduced by Google in the early 2000's. It is targeted at solving problems that have to work on huge datasets. Rather than devising an algorithm that works on the entire dataset, the map reduce framework works on several chunks of the same dataset in parallel during the map phase and combines the results together during the reduce phase. MapReduce can take advantage of locality of data, processing data on or near the storage assets to decrease transmission of data. In this 75-minute session, the author will lead the participants through the following:

  • Introduction to the MapReduce paradigm in Hadoop
  • Code-walkthrough in Java
  • How does MapReduce work in Hadoop? – This part will provide an explanation for the internal workings (Shuffle-Sort) of MapReduce, job scheduling and failure handling in classical MapReduce.

Presenter:
Sriram Mohan


Register Now


Agile Marketing: The Secret Behind High Performing Marketing Teams

June 3, 2014 at Noon EST

Marketing teams face many challenges on a daily basis. This web seminar will address typical challenges with a case study viewpoint and reveal how one organization is working to overcome them through their adoption of Agile Marketing. Specific topics will include how this organization has used Agile Marketing to:

  • Increase productivity
  • Improve controls and processes
  • Increase accountability and visibility
  • Use software tools used to automate and improve collaboration
  • Adopt smart technology to improve processes

The case study will show how this fast-growing global software company has adapted and adopted the Agile Marketing methodology over the last 5 years, using it to manage 100% of the workload across its split-site, 20-person team. It will show how this is used to organize, focus and measure the performance of its team while staying focused on corporate goals.


Register Now


Q and A – Your Data: How to Ask the Right Questions

June 12, 2014 at Noon EST

The amount of data available to software teams and the tools available to utilize it can easily become mind-numbing if you don't know how to ask the right questions. Fortunately, you don't have to be a data guru or a technical specialist to understand this fundamental truth: your data is only as valuable as the questions you ask. This is good news for project teams and business analysis professionals because it means you can quickly and realistically begin harnessing insights offered by data that's readily available, as long as you understand how to frame the questions that yield those insights.

In this one-hour web seminar, data guru and veteran enterprise consultant Darrel Raynor will take your questions on how you can immediately begin framing the useful questions that will yield useful insights for your organization, using data analysis resources you probably already have in place. Darrel is the founder and Managing Director of www.dataanalysis.com and has decades of experience consulting with Fortune companies on uncovering useful business insights and turning around troubled projects using data-driven resources. Join us for this open Q&A in which we take as many of your questions as possible.


Register Now


Business Book Reports: "Monday Morning Leadership" by David Cottrell

June 19, 2014 at Noon EST

Each month we pick a valuable, substantive business book we think will benefit the professionals we serve. Some are new; some are classics. Either way, we do the reading, then use one of our free web seminars to deliver a one-hour "book report."

This month's book pick is "Monday Morning Leadership " by David Cottrell

Little known yet highly impactful, this little gem of a book is required reading for every member of the management team here at ASPE. Cottrell outlines 8 of the most fundamental and useful principles any business professional should internalize for success in business, work, or any leadership endeavor.

Through a series of eight mentoring sessions, the author uses the experiences of "Jeff," a fictional manager at a Fortune 500 company, to outline the framework of successful leadership:

  • Drivers and passengers
  • The "main thing"


Register Now