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Free ROI Web Seminars

Join us for free one-hour web seminars on all topics for marketing industry professionals including social media, search engine optimization, Google algorithm updates, and more!


From quick information-packed insights on the next generation of innovation to learning new ways to handle old problems, our web seminars are a resource to our customers to stay on top of the curve. Each hour-long energy training session is free, so sign up for as many as you like. Every program is presented by one of our experts, proven technical professionals who can teach. Click on the seminar you are interested in attending and fill out the short form. You will be confirmed into the session instantly. We will follow up your registration with an email detailing how to log onto the seminar within 48 hours of the seminar start date.


Current Web Seminars:



 




PPC Tools To Improve Performance and Productivity

Tue, February 3, 2015

12:00 pm EST  |  11:00 am CST  |  10:00 am MST  |  9:00 am PST


Seminar Description:

Do you find it more and more difficult not only to keep up with your PPC campaigns, but with all of the new changes in AdWords? This session will provide you with how to keep up with the AdWords changes, determine which ones can work best for your business, and how to streamline your daily processes to improve your productivity and campaign performance. The session will provide ideas and tips that you can take back and use right away.

What attendees will learn

  • How to keep up with AdWords – recommended sites and blogs
  • Defining the most recent changes in AdWords
  • Usage of filters and segments to streamline your optimization
  • Creation of daily, weekly and monthly checklists

Presenter:
Diane Pease


Registration is open     Register for this FREE web seminar




Tips on Blogging Effectively and Utilizing Analytics

Wed, February 4, 2015

12:00 pm EST  |  11:00 am CST  |  10:00 am MST  |  9:00 am PST


Seminar Description:

Blogging is very important if you are looking for a way to generate fresh content on your site. Utilizing tools to help you be consistent is key to be successful. Making sure to spread the word about your blog online to the right platforms will help you reduce the time spent on sharing your content. This session will help you organizes your ideas and spread them in the right places.

What attendees will learn

  • What type of blog works for you.
  • How to post effectively
  • Tools you can use to track progress

Presenter:
Chris West


Registration is open     Register for this FREE web seminar




What is Google Plus and How to Use it for Your Business

Wed, February 11, 2015

12:00 pm EST  |  11:00 am CST  |  10:00 am MST  |  9:00 am PST


Seminar Description:

Google plus is very important if you want to stand out online. Google gives your site so much more awareness once you create and connect the page to your website. Take advantage of this and attend this webinar on how to use this platform.

What attendees will learn

  • What is Google Plus used for?
  • How to use Google Plus Circles to reach target market?
  • Using Hangouts to reach audiences through live video.
  • Creating groups by using the Communities feature.

Presenter:
Chris West


Registration is open     Register for this FREE web seminar




Easy Tips for the Top Social Media Networks

Thu, March 5, 2015

12:00 pm EST  |  11:00 am CST  |  10:00 am MST  |  9:00 am PST


Seminar Description:

Social Media is constantly changing and it is important to know how to manage all the platforms new and old. Knowing your target audience will help you make more effective posts that create engagement. So where do you get the time to post to all these platforms? This question is just one of the many questions that will be answered during this seminar.

What attendees will learn

  • Facebook for business
  • Twitter Tips and tools
  • Instagram tips for Brands
  • Scheduling and Dashboard Management

Presenter:
Chris West


Registration is open     Register for this FREE web seminar




Tips for Building Awesome Blogger Relationships

Wed, March 11, 2015

12:00 pm EDT  |  11:00 am CDT  |  10:00 am MDT  |  9:00 am PDT


Seminar Description:

Today, most media relations plans include an element of blogger outreach. Blogs provide an excellent platform to showcase brand messaging, and they give marketers access to niche groups that already exist. Like any outreach plan, successful blogger relations are based on mutually-beneficial partnerships.

In this webinar, you'll learn how to form these relationships with the following tools and tactics:

● Guest blogging

● Product reviews

● Online contests

● Cross-promotion

You'll also learn tips for finding relevant bloggers and making sure your relationships stay strong over time.

Blogger relationships can open the door to audiences to which you otherwise wouldn't have access. As word-of-mouth increasingly becomes important in the marketing world, bloggers can work as reputable third parties to endorse you or your brand. Shelten Media frequently partners with relevant bloggers to increase clients' online reach, and Joseph will share some of the tips he's learned over the years.

Presenter:
Joseph Havey


Registration is open     Register for this FREE web seminar




Developing Paid Search Ad Copy That Works

Tue, March 17, 2015

12:00 pm EDT  |  11:00 am CDT  |  10:00 am MDT  |  9:00 am PDT


Seminar Description:

Writing ad copy can be challenging, especially when you have created several new campaigns, and are in need of writing ad copy to a large number of ad groups. It can feel very overwhelming to say the last. This session will provide you with the basic guidelines of writing ad copy, ad copy best practices, and finding new ways to get inspirational ideas. This session will also cover ad copy optimization and developing solid ad copy testing techniques.

What Attendees Will Learn

  • Learning the key elements of a great PPC ad
  • Where to go to get ideas for ad copy
  • How to make your ads better with extensions and callouts
  • Learn about the latest AdWords updates for display and mobile ads

Presenter:
Diane Pease


Registration is open     Register for this FREE web seminar




Mobile Paid Search – Best Practices

Mon, April 13, 2015

12:00 pm EDT  |  11:00 am CDT  |  10:00 am MDT  |  9:00 am PDT


Seminar Description:

Have you thought about doing more mobile in your paid search campaigns? With the changes in Enhanced Campaigns a couple of years ago, the ability to have a true mobile-only campaign was no longer available. Mobile is becoming the way of the future – and that is also true with PPC. This session will cover best practices for setting up a mobile campaign, developing stellar mobile ad copy, and bidding on mobile.

What Attendees Will Learn

  • The art of setting up a mobile campaign correctly
  • Creating strong mobile ad copy
  • Understanding mobile landing pages and responsive design
  • Best practices for mobile landing pages
  • Mobile bidding strategies
  • What's the latest in mobile ad copy

Presenter:
Diane Pease


Registration is open     Register for this FREE web seminar