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Free ROI Web Seminars

Join us for free one-hour web seminars on all topics for marketing industry professionals including social media, search engine optimization, Google algorithm updates, and more!


From quick information-packed insights on the next generation of innovation to learning new ways to handle old problems, our web seminars are a resource to our customers to stay on top of the curve. Each hour-long energy training session is free, so sign up for as many as you like. Every program is presented by one of our experts, proven technical professionals who can teach. Click on the seminar you are interested in attending and fill out the short form. You will be confirmed into the session instantly. We will follow up your registration with an email detailing how to log onto the seminar within 48 hours of the seminar start date.


Current Web Seminars:



 




How to Analyze your Competition in Less than 60 Seconds

Wed, August 27, 2014

12:00 pm EDT  |  11:00 am CDT  |  10:00 am MDT  |  9:00 am PDT


Seminar Description:

We always want to know what our competitors are doing. Even though we preach that you shouldn’t copy exactly what your competitors are doing because they may be doing it wrong, we still want to know. At a very high level, it’s important to understand what your competition is doing in order to deem it worthy of your time to compare results. That said, anything that they are doing, you will need to do better, faster and analyze more.

This web seminar will show you the exact tools need in order to audit your competitors SEO landscape. Topics will include:

  • Tools of the trade used by the pro’s when doing SEO audits (which can be extremely expensive when you have a consultant do an audit)
  • What to pay attention to in these tools, and what not to worry about
  • What to do with the results once you understand your benchmark

This is a very rare web seminar that will give all the tricks and tips possible to perform your own website audit. In truth, this is an action in which consultants make the majority of their money, and you will learn this for free from subject matter experts. You will leave this web seminar with a mountain of valuable information and be able to immediately identify what is working for your competitors and how to implement those strategies on your site.

Presenters:
Jeremy Smith and Cedric Williams


Registration is open     Register for this FREE web seminar




What the #$%! is SEO?

Thu, August 28, 2014

12:00 pm EDT  |  11:00 am CDT  |  10:00 am MDT  |  9:00 am PDT


Seminar Description:

We hear the term SEO thrown around all the time, but what does it really mean? How does it work? How can I get my business started with Search Engine Optimization? And how do I do it well?

In this free, one-hour web seminar, we will look at the basics of Search Engine Optimization (SEO). We will explain the basic elements Google looks at when ranking your site, so that you have a better understanding of how to create better pages, and rank higher.

Specifically, we will cover:

  • SEO basics
  • How to drive more organic traffic to your website
  • How to rank higher in Google search results
  • The elements of your site that Google (and other search engines) looks at when determining your rank
  • Setting your URLs properly
  • How to adjust web page titles
  • What meta descriptions are and how they are used
  • How to properly use meta keywords
  • Optimizing your page content for Google

Presenters:
JT Moore
Traci Taylor


Registration is open     Register for this FREE web seminar




How Content Length Affects Rankings and Conversions

Wed, September 3, 2014

12:00 pm EDT  |  11:00 am CDT  |  10:00 am MDT  |  9:00 am PDT


Seminar Description:

We all want to know the secret sauce to how long our blog posts should be. Some say proclaimed experts have said with 500 words a blog post should be able to rank, but that is no longer the case. Many people who watch the Google algorithms closely say that it takes much more than 500 words, and it has to be an in-depth article in order to rank well in Google.

In this web seminar we will cover some of the misconceptions around content marketing and how content length can ultimately affect where you appear in the search engine rankings, and what effect that has on your site goals. Some of the topics in this web seminar include:

  • Is content really queen or is it context?
  • Do content-rich sites get more links automatically?
  • Does social sharing really influence search engine rankings?

Again, there are many misconceptions about these topics and we are here to clear the air with specific case studies and results. After this web seminar you will know where to look for content for your industry as well as begin to formulate a content marketing plan that will succeed in today’s fierce and overly saturated online marketing world.

Presenters:
Jeremy Smith and Cedric Williams


Registration is open     Register for this FREE web seminar




How to Use Content Marketing for a Boring Industry

Wed, September 10, 2014

12:00 pm EDT  |  11:00 am CDT  |  10:00 am MDT  |  9:00 am PDT


Seminar Description:

You know by now that the right dose of content marketing can result in huge impacts for brands and communities. We have seen blenders and axes take off like hotcakes just because of the right marketing campaigns (we will show examples of these during the web seminar). It’s no secret that the right content to the right audience will propel your business into instant online marketing success.

This web seminar will focus on those industries that are boring to most but exciting to you. Can you imagine the discussion at the marketing table: “We have a blender to sell, now how can we be different than everyone else and make this memorable?” Some topics in this web seminar will include:

  • Why do uglier industries have a better chance of making it in content marketing?
  • What is the one thing that is more important than traffic?
  • What is the most important element of content that draws people in?

This web seminar will get your creative juices flowing and give you that head start you need when marketing your product in a boring industry (or even an exciting industry!). Even if you have a fantastic product now, chances are you will eventually hit a wall or even worse, wind up working somewhere else. You will be better prepared for all areas of product marketing after this web seminar.

Presenters:
Jeremy Smith and Cedric Williams


Registration is open     Register for this FREE web seminar




Business Book Report- The Black Swan: The Impact of the Highly Improbable

Tue, September 16, 2014

12:00 pm EDT  |  11:00 am CDT  |  10:00 am MDT  |  9:00 am PDT


Seminar Description:

Each month we pick a valuable, substantive business book we think will benefit the professionals we serve. Some are new; some are classics. Either way, we do the reading, and then use one of our free web seminars to deliver a one-hour "book report." This month’s book pick is The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb.

Taleb has written a book that explains how the business world works now more than ever. It’s a world of fast-paced, unpredictable events that are hard to keep up with and even harder to predict. If you are a professional who struggles to cope with change or find ways to deliver value quickly enough to respond to the market, this is a must-read.

Taleb put his finger on the dynamics of a world where luck, evolution, unpredictability, and response time all converge to make it seemingly impossible to navigate a market landscape that just moves too fast. However, he also explains how navigation is possible for those who understand the underlying drivers, and how it’s actually possible to stay nimble and alert, ready to respond when events occur that are impossible to predict – events Taleb calls “Black Swans.”

Presenter:
Chris Knotts


Registration is open     Register for this FREE web seminar

Attendees will receive 1 PDU for this web seminar.




The 7 Things Every Great Checkout Page Needs

Wed, September 17, 2014

12:00 pm EDT  |  11:00 am CDT  |  10:00 am MDT  |  9:00 am PDT


Seminar Description:

It doesn’t matter how much traffic comes to your site or how great your design is if you can’t make a sale on your ecommerce site. No matter the industry, there are 7 things every checkout process should possess in order to make an appealing user experience.

There are so many sites out there that do this completely wrong. As an industry, ecommerce has matured greatly compared to other online entities. People are accustomed to having things a certain way, and feel confident when their user experience is something that they are comfortable with. In this web seminar we will cover the following topics:

  • What is the right number of form fields to use in your checkout process
  • How to change your visitors mindset
  • One long page of check out information vs. multiple steps
  • Does live chat really work

These topics and many more will be covered in-depth in our web seminar. You will be able to do a quick audit on your own ecommerce site and implement those improvements that are tried and true on any ecommerce platform.

Presenters:
Jeremy Smith and Cedric Williams


Registration is open     Register for this FREE web seminar




How to be a Revenue-Driven Marketer

Thu, September 18, 2014

12:00 pm EDT  |  11:00 am CDT  |  10:00 am MDT  |  9:00 am PDT


Seminar Description:

It’s no longer just about lead generation, it’s about revenue and your job depends on it. Do you have direct revenue responsibility as part of your marketing role? As technology of tracking and analysis methods improve, we expect that over the next several years this will become a normal way of life for Marketers. In order to keep pace with this changing world, marketers need to align their efforts with sales, understand the numbers they need to track and how to talk about revenue in their organizations.

In this web seminar we will talk about:

  • The required skills for today’s marketers
  • Defining the revenue strategy
  • Aligning with Sales
  • Defining what to track
  • Reviewing how to track
  • Analyzing Results

Presenters:
JT Moore
Kaete Piccirilli


Registration is open     Register for this FREE web seminar




How to do A/B Testing with Google Analytics Experiments

Wed, September 24, 2014

12:00 pm EDT  |  11:00 am CDT  |  10:00 am MDT  |  9:00 am PDT


Seminar Description:

What’s the easiest way to become a more successful in-house marketer? The answer is simple: A/B testing. A/B testing compares two things to see which one performs better. No more making changes and then holding your breath hoping for the best. A/B testing takes the guess work out of it all. And if you’re not testing, you’re losing money.

A lot of conversion optimization companies out there are going to try to talk you into buying some fancy A/B testing software or hire their agency to run A/B testing for you. Yet for a lot of us in small organizations, the outrageous price for these services and software just isn’t doable. But fear not, there is a solution. And wait for it…IT’S FREE!

Setting up A/B split tests on landing pages is actually quite simple, and free, when using Google Analytics. In this one-hour web seminar we’ll discuss:

  • What A/B testing actually is
  • The benefits of A/B testing
  • Things to test
  • Testing best practices

We’ll end the seminar with a live demo showing you exactly how to set up your first A/B test with Google Analytics.

Presenter:
Traci Taylor


Registration is open     Register for this FREE web seminar