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Free ROI Web Seminars

Join us for free one-hour web seminars on all topics for marketing industry professionals including social media, search engine optimization, Google algorithm updates, and more!


From quick information-packed insights on the next generation of innovation to learning new ways to handle old problems, our web seminars are a resource to our customers to stay on top of the curve. Each hour-long energy training session is free, so sign up for as many as you like. Every program is presented by one of our experts, proven technical professionals who can teach. Click on the seminar you are interested in attending and fill out the short form. You will be confirmed into the session instantly. We will follow up your registration with an email detailing how to log onto the seminar within 48 hours of the seminar start date.


Current Web Seminars:



 




I have 1 hour a day to devote to social media? How do I maximize my return on time?

Tue, May 12, 2015

12:00 pm EDT  |  11:00 am CDT  |  10:00 am MDT  |  9:00 am PDT


Seminar Description:

We've all heard the title "Social Media Strategist." Most of the time we hear it in the context of a large company. One with rather deep pockets allowing them to hire a full time social media person. However, if you work for an SMB (small to medium sized business), you probably don't have that luxury and are more acquainted with the title "Digital Marketing Specialist" whose responsibilities include not only social media, but email marketing, search engine optimization, pay-per-click advertising, content marketing, graphic design…should I keep going?

The modern marketer's universe keeps getting larger and larger and the only way to keep up is to prioritize. Obviously, we're going to focus on the activities that generate the most return. Although social media does and will generate ROI, it's not the easiest to prove, and therefore, tends to get the least amount of attention.

So how much time are you really willing to give to social media? If you only have one hour a day to spend on social media, how can you get the most return? In this one-hour web seminar, we'll discuss:

  • Setting realistic goals
  • Choosing which social networks will work best for you
  • Managing your time efficiently
  • Tools to Manage Social Media
  • Measuring Social Media ROI

Presenter:
Traci Taylor


Registration is open     Register for this FREE web seminar




Brand Advocates – Empower Your Followers to Become a Powerful Content Creation Force

Tue, May 26, 2015

12:00 pm EDT  |  11:00 am CDT  |  10:00 am MDT  |  9:00 am PDT


Seminar Description:

Marketers today have been engaging in a "social media arms race" trying to gain as many fans and followers across their social media channels. Many are realizing that increasing the size of their social communities rarely translates to increased engagement or revenue. The real value of social media marketing comes from identifying your most passionate fans and influencing them to recommend and advocate for your brand, products and services. Are you confusing 'audience' with 'influence'?

Join Cord Silverstein, President of Advocacy Social, as he discusses how to identify, engage and empower your brand advocates. In this seminar, you'll learn how to distinguish audience from influence by developing social media advocacy and content programs that help you identify and engage with your most loyal fans and increase your brand's visibility.

Presenter:
Cord Silverstein


Registration is open     Register for this FREE web seminar