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Free ROI Web Seminars

Join us for free one-hour web seminars on all topics for marketing industry professionals including social media, search engine optimization, Google algorithm updates, and more!

From quick information-packed insights on the next generation of innovation to learning new ways to handle old problems, our web seminars are a resource to our customers to stay on top of the curve. Each hour-long energy training session is free, so sign up for as many as you like. Every program is presented by one of our experts, proven technical professionals who can teach. Click on the seminar you are interested in attending and fill out the short form. You will be confirmed into the session instantly. We will follow up your registration with an email detailing how to log onto the seminar within 48 hours of the seminar start date.

Current Web Seminars:


Your Last Email Campaign Rocked! Or Did It?

Tue, October 7, 2014

12:00 pm EDT  |  11:00 am CDT  |  10:00 am MDT  |  9:00 am PDT

Seminar Description:

Your last email campaign rocked…or did it? How do you know?

It doesn't matter how well designed or optimized your emails are if you don't know how to measure the results. Before you do that, you have to ask yourself, "What is the goal of my email marketing?" Are you trying to grow your subscriber base, generate more leads or convert existing leads? Once you decide the goal of your email marketing you can begin to figure out which email marketing metrics you'll need to track in order to determine the success or failure of your campaigns.

With so much data available, sifting through it all to find the metrics that give you the quickest, most useful information can be a bit daunting. But there are a few specific email marketing metrics that every email marketer should be paying close attention to. These are the metrics that will prevent you from sending emails that will trigger spam filters or irritate your subscribers. They're the metrics that will tell you what works and what doesn't; what people like and what they don't. They're the metrics that will tell you how to nurture prospects, and most importantly, drive revenue.

In this free, one-hour web seminar we'll cover:

  • The top email marketing metrics every email marketer should be using
  • What these metrics mean
  • How marketing metrics can help improve your campaign efforts

Traci Taylor

Registration is open     Register for this FREE web seminar

How to be a Revenue-Driven Marketer

Thu, October 16, 2014

12:00 pm EDT  |  11:00 am CDT  |  10:00 am MDT  |  9:00 am PDT

Seminar Description:

It's no longer just about lead generation, it's about revenue and your job depends on it. Do you have direct revenue responsibility as part of your marketing role? As technology of tracking and analysis methods improve, we expect that over the next several years this will become a normal way of life for Marketers. In order to keep pace with this changing world, marketers need to align their efforts with sales, understand the numbers they need to track and how to talk about revenue in their organizations.

In this web seminar we will talk about:

  • The required skills for today's marketers
  • Defining the revenue strategy
  • Aligning with Sales
  • Defining what to track
  • Reviewing how to track
  • Analyzing Results

JT Moore
Kaete Piccirilli

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How to Maximize the Power of Google Analytics in Your Marketing Campaign

Mon, October 20, 2014

12:00 pm EDT  |  11:00 am CDT  |  10:00 am MDT  |  9:00 am PDT

Seminar Description:

Google Analytics is an incredibly powerful free tool for measuring the performance of your website. In this webinar, you'll learn how to use it to see which marketing efforts are working and understand traffic patterns. This whirlwind tour will also show you tips and tricks regarding date ranges, annotations, segments, and finding the best days to post on social media. We'll have time at the end for some Q & A.

Tina Arnoldi

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How to Incorporate Content Marketing into your Social Media Marketing Plan

Thu, October 30, 2014

11:00 am EDT  |  10:00 am CDT  |  9:00 am MDT  |  8:00 am PDT

Seminar Description:

Content marketing is a popular topic today, as more and more businesses are trying to produce content that will establish thought leadership and draw potential customers. A few years ago, social media marketing experienced a similar time in the spotlight. How can businesses adjust to the new model of content marketing while not ignoring their social media channels? This webinar will seek to answer that and other content marketing questions.

● Which comes first, social media marketing or content marketing?

● Should small businesses approach social media marketing and content marekting differently?

● How can I create content that is social media-friendly?

● Can I count social media content as part of my content marketing strategy? If so, how?

The webinar will also give a broad overview of content marketing and the types of content small businesses can produce, with real-life examples.

You shouldn't ignore social media, but you should also pay attention to the trend of content marketing. The good news is that there's no need to pick, and this webinar will help you do well in both areas.

Joseph Havey

Registration is open     Register for this FREE web seminar