ROI Web Seminar Archives

Download any of our previous free web seminars here.


ASPE web seminars are a resource to our customers to stay on top of the curve. Below is an archive of web seminars that you can choose from to download the material, recorded session or both.



Google
Social Media
Marketing
Agile
All


2016 Web Seminars

Mapping Keyword Research to the sales funnel
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Tue, September 13, 2016

Seminar Description:

The days of doing SEO keyword research simply to determine keyword competition and search volume are long gone. These days, the best SEOs know how to map keywords to the sales funnel so that they can best solve audience intent - a big key to the search algorithms that won't be changing any time soon! In doing so, search marketers must know how to segment users and build content that satisfies different intent during the various stages of the buyers journey. Join John Bertino of The Agency Guy, Inc as he helps bring marketers up to speed on the how modern day SEOs are doing hyper-targeted keyword research that gives them an edge against less savvy SEOs. In this step-by-step tutorial, you'll learn:

  • The "what and why" of audience searches
  • How to build a search intent matrix
  • How to group keywords by the conversion funnel
  • How to map keyword categories to landing pages
  • New tools that markets dig deeper into keyword research

and more...

Presenter:
John Bertino (needs citrix preview)

[ download this material ]  [ view web seminar recording ]



2015 Web Seminars

You Can't Ignore Email Marketing: It Still Works!
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Tue, November 3, 2015

Seminar Description:

We're inundated with too much email! From past purchases to new promotions, we receive a steady stream in our in-box which is not always desirable. Yet, if people still do email marketing, it must work. In this webinar, we'll look at some successful email marketing campaigns, review the components of a good campaign, and talk about what to measure.

Presenter:
Tina Arnoldi

[ download this material ]  [ view web seminar recording ]



Creating a Content Marketing Strategy
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Wed, September 9, 2015

Seminar Description:

Writing for the web is about writing for search engines and writing for people. Neglecting one or the other will lead to a poor ROI. And simply putting content online is not enough. It needs to be engaging and measurable. Whether you have been writing for years or are just getting started, this webinar will offer guidelines for your content marketing strategy.

Presenter:
Tina Arnoldi

[ download this material ]  [ view web seminar recording ]



All About Ad Extensions
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Tue, August 25, 2015

Seminar Description:

Paid search ads have changed a lot over the years, and with the inclusion of extensions, marketers are able to make their ads not only more personal, but allow consumers to find exactly what they are looking for. In this webinar we will cover the various types of ad extensions, examples of each, and how to use effectively. We will also cover mobile extensions and how they work differently. The content of this webinar is geared to someone who has a good working knowledge of AdWords.

Presenter:
Diane Pease

[ download this material ]  [ view web seminar recording ]



Content Marketing Basics
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Tue, August 18, 2015

Seminar Description:

The wording you use on your site or articles is very important when trying to gain and retain customers. This information will set you on the right track to getting results through content marketing. Your content should be engaging and more importantly it should be targeted to a specific audience. Even ranking high on search engines requires a site to have good consistent content.

What attendees will learn:

  • Content Marketing Overview
  • Writing Effective Headlines
  • Choosing the right Keywords
  • Converting Visitors into customers
  • Tactics to avoid

Presenter:
Chris West

[ download this material ]  [ view web seminar recording ]



Analytics for your Website and Social Media
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Wed, August 12, 2015

Seminar Description:

Many use analytics to track their data about visitors that come to their site. Practicing this for social media is becoming more important. If you manage social media along with other duties during the day you may be very busy. A solution to this is to make sure you are maximizing your time to make sure viewers are taking the desired action on your post

What attendees will learn

  • Facebook Insights
  • Pinterest Analytics
  • Linkedin Reporting
  • Google Analytics
  • Social Media Dashboards

Presenter:
Chris West

[ download this material ]  [ view web seminar recording ]



Using SEO for Social Media
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Tue, July 28, 2015

Seminar Description:

Ranking high on Search Engines is a great way to bring awareness to your brand. It is import to be aware that the same tactics used to rank on search engines can also help you on ranking your profiles on social media. Where in how you position content on profiles makes a big difference in how people see your posts.

What attendees will learn:

  • How to choose Keywords
  • Ranking Linkedin profiles
  • Twitter Keyword use
  • Organizing Social media posts

Presenter:
Chris West

[ download this material ]  [ view web seminar recording ]



How to Use Filters and Segments in Google Analytics
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Wed, July 15, 2015

Seminar Description:

There's a big difference between filters and segments in analytics, which includes temporary versus permanent removal of your analytics data. Understand how filters and segments work, how to create them, and when to use them. You'll learn specifically how to use them to get rid of referral spam that is becoming more prevalent in Google Analytics accounts. This webinar is geared towards people who have a basic understanding of analytics.

Presenter:
Tina Arnoldi

[ download this material ]  [ view web seminar recording ]



How to Utilize AdWords Effectively
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Wed, July 8, 2015

Seminar Description:

Pay-Per Click advertising is a essential part of online marketing. This seminar will go over how adwords is used to help sites get more awareness online. In order to truly take advantage of the service you need to know how to choose the right keywords that will yield the best engagement by web visitors.

What attendees will learn:

  • How Adsense works
  • Choosing the right Keywords
  • How ads should look
  • Where to place your ads
  • What url to connect to your ad

Presenter:
Chris West

[ download this material ]  [ view web seminar recording ]



How to Create Effective Ads for More Clicks
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Tue, June 30, 2015

Seminar Description:

Running advertising campaigns can yield good results for a company. In order to have the best results possible there needs to be effective ad creation. This means creating ads that engage the viewer and gets them to click through to your desired landing page. This Seminar will go over how to create compelling ads.

What attendees will learn:

  • What makes people click on ads
  • What ad sizes work best
  • How to create call to action
  • What tools and software to use
  • What area should you put your ads on

Presenter:
Chris West

[ download this material ]  [ view web seminar recording ]



What is Online Advertising? An overview of the ways to advertise.
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Tue, June 23, 2015

Seminar Description:

There are so many ways to get you company seen online. This web seminar will give you an overview on how the different advertising options can enhance your campaigns for the better. From newsletter banners to rich media campaigns, this information is good for any level of experience.

What attendees will learn:

  • Newsletter Advertising
  • Banner Advertising
  • Rich Media Advertising
  • How Adsense works
  • Adverting in Search Engines

Presenter:
Chris West

[ download this material ]  



SEO: The least you need to know
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Thu, June 18, 2015

Seminar Description:

There is a lot of incorrect information about SEO that can result in Google penalizing your website. In this webinar, you'll learn about best practices for SEO based on Google's recommendations. We'll talk about tags for your site, content, keywords, and what it means to speak to searchers versus search engines. The content of this webinar is geared towards the beginner.

Presenter:
Tina Arnoldi

[ download this material ]  [ view web seminar recording ]



Brand Advocates – Empower Your Followers to Become a Powerful Content Creation Force
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Tue, May 26, 2015

Seminar Description:

Marketers today have been engaging in a "social media arms race" trying to gain as many fans and followers across their social media channels. Many are realizing that increasing the size of their social communities rarely translates to increased engagement or revenue. The real value of social media marketing comes from identifying your most passionate fans and influencing them to recommend and advocate for your brand, products and services. Are you confusing 'audience' with 'influence'?

Join Cord Silverstein, President of Advocacy Social, as he discusses how to identify, engage and empower your brand advocates. In this seminar, you'll learn how to distinguish audience from influence by developing social media advocacy and content programs that help you identify and engage with your most loyal fans and increase your brand's visibility.

Presenter:
Cord Silverstein

[ download this material ]  [ view web seminar recording ]



I have 1 hour a day to devote to social media? How do I maximize my return on time?
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Tue, May 12, 2015

Seminar Description:

We've all heard the title "Social Media Strategist." Most of the time we hear it in the context of a large company. One with rather deep pockets allowing them to hire a full time social media person. However, if you work for an SMB (small to medium sized business), you probably don't have that luxury and are more acquainted with the title "Digital Marketing Specialist" whose responsibilities include not only social media, but email marketing, search engine optimization, pay-per-click advertising, content marketing, graphic design…should I keep going?

The modern marketer's universe keeps getting larger and larger and the only way to keep up is to prioritize. Obviously, we're going to focus on the activities that generate the most return. Although social media does and will generate ROI, it's not the easiest to prove, and therefore, tends to get the least amount of attention.

So how much time are you really willing to give to social media? If you only have one hour a day to spend on social media, how can you get the most return? In this one-hour web seminar, we'll discuss:

  • Setting realistic goals
  • Choosing which social networks will work best for you
  • Managing your time efficiently
  • Tools to Manage Social Media
  • Measuring Social Media ROI

Presenter:
Traci Taylor

[ download this material ]  [ view web seminar recording ]



Getting Started with AdWords: Setting Up Your Account and More
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Tue, April 21, 2015

Seminar Description:

AdWords can be a way to bring in new business... or a way to throw away money. Setting it up correctly from the start and knowing what to watch for while ads are running can help businesses make the most of this tool. In this beginner level webinar, you will learn how to properly set up a new account along with best practices for campaigns, ad groups, ads and keywords. You'll also understand how to monitor your results so you can maximize your marketing dollars.

Presenter:
Tina Arnoldi

[ download this material ]  [ view web seminar recording ]



Mobile Paid Search – Best Practices
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Mon, April 13, 2015

Seminar Description:

Have you thought about doing more mobile in your paid search campaigns? With the changes in Enhanced Campaigns a couple of years ago, the ability to have a true mobile-only campaign was no longer available. Mobile is becoming the way of the future – and that is also true with PPC. This session will cover best practices for setting up a mobile campaign, developing stellar mobile ad copy, and bidding on mobile.

What Attendees Will Learn

  • The art of setting up a mobile campaign correctly
  • Creating strong mobile ad copy
  • Understanding mobile landing pages and responsive design
  • Best practices for mobile landing pages
  • Mobile bidding strategies
  • What's the latest in mobile ad copy

Presenter:
Diane Pease

[ download this material ]  [ view web seminar recording ]




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Tue, March 17, 2015

Seminar Description:

Writing ad copy can be challenging, especially when you have created several new campaigns, and are in need of writing ad copy to a large number of ad groups. It can feel very overwhelming to say the last. This session will provide you with the basic guidelines of writing ad copy, ad copy best practices, and finding new ways to get inspirational ideas. This session will also cover ad copy optimization and developing solid ad copy testing techniques.

What Attendees Will Learn

  • Learning the key elements of a great PPC ad
  • Where to go to get ideas for ad copy
  • How to make your ads better with extensions and callouts
  • Learn about the latest AdWords updates for display and mobile ads

Presenter:
Diane Pease

[ download this material ]  [ view web seminar recording ]



Tips for Building Awesome Blogger Relationships
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Wed, March 11, 2015

Seminar Description:

Today, most media relations plans include an element of blogger outreach. Blogs provide an excellent platform to showcase brand messaging, and they give marketers access to niche groups that already exist. Like any outreach plan, successful blogger relations are based on mutually-beneficial partnerships.

In this webinar, you'll learn how to form these relationships with the following tools and tactics:

● Guest blogging

● Product reviews

● Online contests

● Cross-promotion

You'll also learn tips for finding relevant bloggers and making sure your relationships stay strong over time.

Blogger relationships can open the door to audiences to which you otherwise wouldn't have access. As word-of-mouth increasingly becomes important in the marketing world, bloggers can work as reputable third parties to endorse you or your brand. Shelten Media frequently partners with relevant bloggers to increase clients' online reach, and Joseph will share some of the tips he's learned over the years.

Presenter:
Joseph Havey

[ download this material ]  



Easy Tips for the Top Social Media Networks
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Thu, March 5, 2015

Seminar Description:

Social Media is constantly changing and it is important to know how to manage all the platforms new and old. Knowing your target audience will help you make more effective posts that create engagement. So where do you get the time to post to all these platforms? This question is just one of the many questions that will be answered during this seminar.

What attendees will learn

  • Facebook for business
  • Twitter Tips and tools
  • Instagram tips for Brands
  • Scheduling and Dashboard Management

Presenter:
Chris West

[ download this material ]  [ view web seminar recording ]



What is Google Plus and How to Use it for Your Business
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Wed, February 11, 2015

Seminar Description:

Google plus is very important if you want to stand out online. Google gives your site so much more awareness once you create and connect the page to your website. Take advantage of this and attend this webinar on how to use this platform.

What attendees will learn

  • What is Google Plus used for?
  • How to use Google Plus Circles to reach target market?
  • Using Hangouts to reach audiences through live video.
  • Creating groups by using the Communities feature.

Presenter:
Chris West

[ download this material ]  [ view web seminar recording ]



Tips on Blogging Effectively and Utilizing Analytics
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Wed, February 4, 2015

Seminar Description:

Blogging is very important if you are looking for a way to generate fresh content on your site. Utilizing tools to help you be consistent is key to be successful. Making sure to spread the word about your blog online to the right platforms will help you reduce the time spent on sharing your content. This session will help you organizes your ideas and spread them in the right places.

What attendees will learn

  • What type of blog works for you.
  • How to post effectively
  • Tools you can use to track progress

Presenter:
Chris West

[ download this material ]  



PPC Tools To Improve Performance and Productivity
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Tue, February 3, 2015

Seminar Description:

Do you find it more and more difficult not only to keep up with your PPC campaigns, but with all of the new changes in AdWords? This session will provide you with how to keep up with the AdWords changes, determine which ones can work best for your business, and how to streamline your daily processes to improve your productivity and campaign performance. The session will provide ideas and tips that you can take back and use right away.

What attendees will learn

  • How to keep up with AdWords – recommended sites and blogs
  • Defining the most recent changes in AdWords
  • Usage of filters and segments to streamline your optimization
  • Creation of daily, weekly and monthly checklists

Presenter:
Diane Pease

[ download this material ]  



Advanced Analytics: Next steps with Google Analytics
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Wed, January 21, 2015

Seminar Description:

Do you feel pretty savvy when it comes to Google Analytics and are ready to take it to the next level? In this session, you'll learn about Event Tracking and Virtual Pageviews which are advanced features for measuring user activity on your site. We'll also talk about using Regular Expressions to report on data. Although this webinar is open to everyone, it is best suited for users who have an intermediate understanding of Google Analytics

Presenter:
Tina Arnoldi

[ download this material ]  [ view web seminar recording ]



Using Youtube Enhance Your Marketing
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Wed, January 14, 2015

Seminar Description:

YouTube is a perfect place to start enhance your marketing! Can you imagine the benefits of having your video on the first page of YouTube or even Google. All it takes is a few tactics that help you stand out. Many of the top YouTube channels are using the tips you will be learning here.

What attendees will learn

  • What type of content do people want to see.
  • Make your video stand out and rank high
  • How to turn viewers into subscribers and web visitors
  • Branding your page for a better user experience

Presenter:
Chris West

[ download this material ]  



Search Engine Optimization: SEO Basics
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Wed, January 7, 2015

Seminar Description:

Being up to date on marketing your business online is essential to your success. There are so many ways to do this including SEO. This is the process and tactics of organically ranking higher on Google and other Search Engines. This can be done for many different types of organizations. You will learn specific tips that you can start using right after the webinar!

What attendees will learn

  • What are Keywords and how to choose them
  • Using links across the web to increase rankings
  • The importance of directories.
  • Matching efforts up with social media

Presenter:
Chris West

[ download this material ]  [ view web seminar recording ]



2014 Web Seminars

Optimizing Your Profile and Connecting on LinkedIn
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Wed, December 10, 2014

Seminar Description:

Does your LinkedIn profile represent who you are professionally? When people glance at it, can they get an idea of your expertise? In the first half of this webinar, we'll review tips for optimizing your LinkedIn profile. Once you know what to do with your profile, we'll spend the second half of the webinar reviewing ways to connect with other professionals on LinkedIn, including what not to do. You'll learn practical steps that you can implement quickly to get better results from your Linkedin presence.

Presenter:
Tina Arnoldi

[ download this material ]  [ view web seminar recording ]



Workplace Culture: Can You Really Change It?
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Tue, December 2, 2014

Seminar Description:

We hear more about the importance of culture every day. As technology advances, software and connectivity grow, and open-source tools become de rigeur, it's becoming easier to find tools that can fill tricky-yet-crucial roles in our processes. We're tapping new gold mines of scalability, automation, and compute.

But with every step forward in the world of tools – and processes – and management – there's something that continues to stay exactly the same: the human nature of the tool users. The team of people on the mission, and the workplace environment they create, are foundational to everything else that's used to do our work. Culture is the primary factor.

With a strong, positive, motivated culture, more work is done. More quality is delivered. And more money can be made. But can it be improved? Can it be influenced? Can it be changed? That's the million-dollar question we'll spend the hour on during this web seminar.

Presenter:
Chris Knotts

[ download this material ]  



Your Last Email Campaign Rocked! Or Did It?
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Tue, November 4, 2014

Seminar Description:

Your last email campaign rocked…or did it? How do you know?

It doesn't matter how well designed or optimized your emails are if you don't know how to measure the results. Before you do that, you have to ask yourself, "What is the goal of my email marketing?" Are you trying to grow your subscriber base, generate more leads or convert existing leads? Once you decide the goal of your email marketing you can begin to figure out which email marketing metrics you'll need to track in order to determine the success or failure of your campaigns.

With so much data available, sifting through it all to find the metrics that give you the quickest, most useful information can be a bit daunting. But there are a few specific email marketing metrics that every email marketer should be paying close attention to. These are the metrics that will prevent you from sending emails that will trigger spam filters or irritate your subscribers. They're the metrics that will tell you what works and what doesn't; what people like and what they don't. They're the metrics that will tell you how to nurture prospects, and most importantly, drive revenue.

In this free, one-hour web seminar we'll cover:

  • The top email marketing metrics every email marketer should be using
  • What these metrics mean
  • How marketing metrics can help improve your campaign efforts

Presenter:
Traci Taylor

[ download this material ]  



How to Incorporate Content Marketing into your Social Media Marketing Plan
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Thu, October 30, 2014

Seminar Description:

Content marketing is a popular topic today, as more and more businesses are trying to produce content that will establish thought leadership and draw potential customers. A few years ago, social media marketing experienced a similar time in the spotlight. How can businesses adjust to the new model of content marketing while not ignoring their social media channels? This webinar will seek to answer that and other content marketing questions.

● Which comes first, social media marketing or content marketing?

● Should small businesses approach social media marketing and content marekting differently?

● How can I create content that is social media-friendly?

● Can I count social media content as part of my content marketing strategy? If so, how?

The webinar will also give a broad overview of content marketing and the types of content small businesses can produce, with real-life examples.

You shouldn't ignore social media, but you should also pay attention to the trend of content marketing. The good news is that there's no need to pick, and this webinar will help you do well in both areas.

Presenter:
Joseph Havey

[ download this material ]  [ view web seminar recording ]



How to Maximize the Power of Google Analytics in Your Marketing Campaign
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Mon, October 20, 2014

Seminar Description:

Google Analytics is an incredibly powerful free tool for measuring the performance of your website. In this webinar, you'll learn how to use it to see which marketing efforts are working and understand traffic patterns. This whirlwind tour will also show you tips and tricks regarding date ranges, annotations, segments, and finding the best days to post on social media. We'll have time at the end for some Q & A.

Presenter:
Tina Arnoldi

[ download this material ]  [ view web seminar recording ]



How to be a Revenue-Driven Marketer
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Thu, October 16, 2014

Seminar Description:

It's no longer just about lead generation, it's about revenue and your job depends on it. Do you have direct revenue responsibility as part of your marketing role? As technology of tracking and analysis methods improve, we expect that over the next several years this will become a normal way of life for Marketers. In order to keep pace with this changing world, marketers need to align their efforts with sales, understand the numbers they need to track and how to talk about revenue in their organizations.

In this web seminar we will talk about:

  • The required skills for today's marketers
  • Defining the revenue strategy
  • Aligning with Sales
  • Defining what to track
  • Reviewing how to track
  • Analyzing Results

Presenters:
JT Moore
Kaete Piccirilli

[ download this material ]  [ view web seminar recording ]



How to do A/B Testing with Google Analytics Experiments
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Wed, September 24, 2014

Seminar Description:

What's the easiest way to become a more successful in-house marketer? The answer is simple: A/B testing. A/B testing compares two things to see which one performs better. No more making changes and then holding your breath hoping for the best. A/B testing takes the guess work out of it all. And if you're not testing, you're losing money.

A lot of conversion optimization companies out there are going to try to talk you into buying some fancy A/B testing software or hire their agency to run A/B testing for you. Yet for a lot of us in small organizations, the outrageous price for these services and software just isn't doable. But fear not, there is a solution. And wait for it…IT'S FREE!

Setting up A/B split tests on landing pages is actually quite simple, and free, when using Google Analytics. In this one-hour web seminar we'll discuss:

  • What A/B testing actually is
  • The benefits of A/B testing
  • Things to test
  • Testing best practices

We'll end the seminar with a live demo showing you exactly how to set up your first A/B test with Google Analytics.

Presenter:
Traci Taylor

[ download this material ]  [ view web seminar recording ]



The 7 Things Every Great Checkout Page Needs
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Wed, September 17, 2014

Seminar Description:

It doesn't matter how much traffic comes to your site or how great your design is if you can't make a sale on your ecommerce site. No matter the industry, there are 7 things every checkout process should possess in order to make an appealing user experience.

There are so many sites out there that do this completely wrong. As an industry, ecommerce has matured greatly compared to other online entities. People are accustomed to having things a certain way, and feel confident when their user experience is something that they are comfortable with. In this web seminar we will cover the following topics:

  • What is the right number of form fields to use in your checkout process
  • How to change your visitors mindset
  • One long page of check out information vs. multiple steps
  • Does live chat really work

These topics and many more will be covered in-depth in our web seminar. You will be able to do a quick audit on your own ecommerce site and implement those improvements that are tried and true on any ecommerce platform.

Presenters:
Jeremy Smith and Cedric Williams

[ download this material ]  



Business Book Report- The Black Swan: The Impact of the Highly Improbable
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Tue, September 16, 2014

Seminar Description:

Each month we pick a valuable, substantive business book we think will benefit the professionals we serve. Some are new; some are classics. Either way, we do the reading, and then use one of our free web seminars to deliver a one-hour "book report." This month's book pick is The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb.

Taleb has written a book that explains how the business world works now more than ever. It's a world of fast-paced, unpredictable events that are hard to keep up with and even harder to predict. If you are a professional who struggles to cope with change or find ways to deliver value quickly enough to respond to the market, this is a must-read.

Taleb put his finger on the dynamics of a world where luck, evolution, unpredictability, and response time all converge to make it seemingly impossible to navigate a market landscape that just moves too fast. However, he also explains how navigation is possible for those who understand the underlying drivers, and how it's actually possible to stay nimble and alert, ready to respond when events occur that are impossible to predict – events Taleb calls "Black Swans."

Presenter:
Chris Knotts

[ download this material ]  [ view web seminar recording ]



How to Use Content Marketing for a Boring Industry
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Wed, September 10, 2014

Seminar Description:

You know by now that the right dose of content marketing can result in huge impacts for brands and communities. We have seen blenders and axes take off like hotcakes just because of the right marketing campaigns (we will show examples of these during the web seminar). It's no secret that the right content to the right audience will propel your business into instant online marketing success.

This web seminar will focus on those industries that are boring to most but exciting to you. Can you imagine the discussion at the marketing table: "We have a blender to sell, now how can we be different than everyone else and make this memorable?" Some topics in this web seminar will include:

  • Why do uglier industries have a better chance of making it in content marketing?
  • What is the one thing that is more important than traffic?
  • What is the most important element of content that draws people in?

This web seminar will get your creative juices flowing and give you that head start you need when marketing your product in a boring industry (or even an exciting industry!). Even if you have a fantastic product now, chances are you will eventually hit a wall or even worse, wind up working somewhere else. You will be better prepared for all areas of product marketing after this web seminar.

Presenters:
Jeremy Smith and Cedric Williams

[ download this material ]  [ view web seminar recording ]



How Content Length Affects Rankings and Conversions
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Thu, September 4, 2014

Seminar Description:

We all want to know the secret sauce to how long our blog posts should be. Some say proclaimed experts have said with 500 words a blog post should be able to rank, but that is no longer the case. Many people who watch the Google algorithms closely say that it takes much more than 500 words, and it has to be an in-depth article in order to rank well in Google.

In this web seminar we will cover some of the misconceptions around content marketing and how content length can ultimately affect where you appear in the search engine rankings, and what effect that has on your site goals. Some of the topics in this web seminar include:

  • Is content really queen or is it context?
  • Do content-rich sites get more links automatically?
  • Does social sharing really influence search engine rankings?

Again, there are many misconceptions about these topics and we are here to clear the air with specific case studies and results. After this web seminar you will know where to look for content for your industry as well as begin to formulate a content marketing plan that will succeed in today's fierce and overly saturated online marketing world.

Presenters:
Jeremy Smith and Cedric Williams

[ download this material ]  



What the #$%! is SEO?
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Thu, August 28, 2014

Seminar Description:

We hear the term SEO thrown around all the time, but what does it really mean? How does it work? How can I get my business started with Search Engine Optimization? And how do I do it well?

In this free, one-hour web seminar, we will look at the basics of Search Engine Optimization (SEO). We will explain the basic elements Google looks at when ranking your site, so that you have a better understanding of how to create better pages, and rank higher.

Specifically, we will cover:

  • SEO basics
  • How to drive more organic traffic to your website
  • How to rank higher in Google search results
  • The elements of your site that Google (and other search engines) looks at when determining your rank
  • Setting your URLs properly
  • How to adjust web page titles
  • What meta descriptions are and how they are used
  • How to properly use meta keywords
  • Optimizing your page content for Google

Presenters:
JT Moore
Traci Taylor

[ download this material ]  



How to Analyze your Competition in Less than 60 Seconds
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Wed, August 27, 2014

Seminar Description:

We always want to know what our competitors are doing. Even though we preach that you shouldn't copy exactly what your competitors are doing because they may be doing it wrong, we still want to know. At a very high level, it's important to understand what your competition is doing in order to deem it worthy of your time to compare results. That said, anything that they are doing, you will need to do better, faster and analyze more.

This web seminar will show you the exact tools need in order to audit your competitors SEO landscape. Topics will include:

  • Tools of the trade used by the pro's when doing SEO audits (which can be extremely expensive when you have a consultant do an audit)
  • What to pay attention to in these tools, and what not to worry about
  • What to do with the results once you understand your benchmark

This is a very rare web seminar that will give all the tricks and tips possible to perform your own website audit. In truth, this is an action in which consultants make the majority of their money, and you will learn this for free from subject matter experts. You will leave this web seminar with a mountain of valuable information and be able to immediately identify what is working for your competitors and how to implement those strategies on your site.

Presenters:
Jeremy Smith and Cedric Williams

[ download this material ]  [ view web seminar recording ]



3 Simple Google Analytics Reports that will Increase Your Website Traffic
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Wed, August 20, 2014

Seminar Description:

Now, more than ever, it is crucial to pay attention to your Google Analytics and how it directly affects your SEO. With the recent implementation of "keywords not provided" by Google, we have to do some serious scrambling in order to keep on top of what is producing top page results and what isn't.

During this web seminar you will learn exactly what you need to do in Google Analytics to improve your SEO traffic and gain insights about what is driving the most traffic to your website. Topics will include:

  • How to properly configure Web Master Tools in order to see what is going on search
  • Which reports in Google Analytics will show you the most relevant data
  • How to read these reports to make informed, data-driven decisions

After this web seminar you will be able to immediately make an impact on your SEO efforts by identifying what is working with your campaigns and what isn't. Furthermore, you will understand each type of report in detail and be able to present these reports to management with clarity and brevity.

Presenters:
Jeremy Smith and Cedric Williams

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7 Things Every SEO Campaign Needs Right Now
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Wed, August 13, 2014

Seminar Description:

If you are tired of getting the same old SEO advice and optimizing your SEO campaigns ineffectively, this web seminar is for you. In order to optimize correctly, marketers need to constantly think outside the box, and not succumb to the overruling advice of self-proclaimed SEO guru's who continue to regurgitate the same useless information.

This web seminar will focus on the top 7 MOST important SEO items out there today. Google changes it's algorithm constantly and we as marketers must stay on top of these changes in order to be as effective as possible in our online optimization efforts. Topics in this web seminar will include:

  • Are backlinks really worth their weight anymore
  • The real truth about meta data in SEO
  • How long should your blog posts really be
  • A quick intro to Google Authorship and why it's important for SEO
  • And much more

The game is changing and in order to be on top of your game, you need to implement the correct ways of SEO optimization. After this web seminar, it will be abundantly clear as to which techniques you should use and, more importantly, why you should be using them. We will also teach you which ones to stay completely away from that can hurt your SEO efforts.

Presenters:
Jeremy Smith and Cedric Williams

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How Content Marketing Affects Search Engine Rankings
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Wed, August 6, 2014

Seminar Description:

The future of search is in disarray. We constantly try to solve which direction the search giant is going, but with the ever-changing algorithm, SEO's are trying to put their finger on one strategy that will remain true to SEO. Unfortunately, there isn't one simple answer to this question. However, most marketers (including SEO's) agree that content is now the foundation of any SEO campaign. It can also have significant impacts on any SEO rankings.

In this web seminar, we will be covering the following topics:

  • The importance of content marketing to SEO
  • How content marketing impacts search rankings
  • Why companies with blogs are outperforming those without blogs
  • Content marketing tips from the pro's

After this web seminar, you will be able to put together a solid content marketing plan that will help get your content to the top of the search engines. Following the simple steps that will be covered in this web seminar will help you expedite your current content marketing efforts resulting in higher rankings and higher revenue.

Presenters:
Jeremy Smith and Cedric Williams

[ download this material ]  [ view web seminar recording ]



How to Steal Your Competitors’ Twitter Followers
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Wed, July 30, 2014

Seminar Description:

Twitter is a gold mind of information if used correctly. Understanding how to use the advanced search function as well as setting up listening channels is paramount to success when it comes to stealing your competitors' Twitter followers.

Over the years we have learned a few strategies that have helped companies grow their Twitter accounts, which in turn has helped generate traffic and ultimately more revenue. There are a few simple steps that you can follow in order to effectively engage you competitors' Twitter followers. This web seminar will include:

  • How to use the advanced search to find out what people are talking about
  • How to spy on your competitors without them knowing about it
  • What tools to use in order to steal your competitors' Twitter followers
  • How to engage with your competitors' Twitter followers without selling them

At the conclusion of this web seminar you will be able to immediately steal your Twitter competitors with ease. You will be armed with a strategy and a set of tools in order to act fast and increase your Twitter followers, traffic and revenue.

Presenters:
Jeremy Smith and Cedric Williams

[ download this material ]  [ view web seminar recording ]



Core Professional Skills: a 60-Minute Primer
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Tue, July 29, 2014

Seminar Description:

In the business world, we hear a lot about technology and disruption, and their many challenges. But we're also starting to hear more about pitfalls related to the human side of business…gaps in the "soft skills" that are equally critical to successful people and companies. Although many of these skills gaps are nothing new, they are more relevant than ever, and in some cases have been made worse by disruption. Without core professional skills like communication, initiative, leadership, and etiquette, no team can be truly great and no professional can be truly successful. You probably deal with the consequences of "soft skill" deficits every day: communication breakdown, misunderstanding, conflict, and damaged morale – just to name a few.

These are productivity killers, and the root causes are broad. There are rising cross-generational differences, a growing lack of interpersonal skills, differences in personality and culture, and erosion in consensus about what constitutes professional behavior. The good news is that there are teachable skills to address these challenges, and accessible techniques to overcome them. In this free one-hour presentation, we'll take a look at some of the most common "people problems" in the mainstream business world, and how we can start dealing with them. Key topics include:

  • How to communicate effectively
  • Overcoming generational and cultural barriers
  • Leveraging emotional intelligence in the business environment
  • Encouraging self-awareness while building a team mentality
  • Keeping action and culture tied to productivity

Although these needs aren't new in the business world, even seasoned veterans are beginning to see the need for a "reloaded" approach to developing these skills. This will be a high-level conversation about how to navigate these soft skills as we face continuing changes in business landscapes and a rising new generation of professionals.

Presenter:
Chris Knotts

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Programmatic Advertising 101
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Fri, July 25, 2014

Seminar Description:

The Interactive Advertising Bureau reported that roughly 20% of all digital advertising is sold by one machine talking to another machine - and that number is growing rapidly. What is programmatic buying and selling? What does it mean for you as a marketer and how do you harness the power of this technology to reach more qualified users, more efficiently and at scale? Tune in for an intro to Programmatic Buying including the basic concepts and terminology, key players in the programmatic ecosystem, types of inventory as well as key terminology to put your best programmatic foot forward.

Presenter:
Kate Stonich

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How to Steal Your Competitors’ Facebook Fans
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Wed, July 23, 2014

Seminar Description:

Facebook is an excellent place to gain new customers, if you know where to start. However, when starting from scratch, it can be very difficult to gain traction for your online campaigns.

One of the easiest ways to start is by stealing your competitors' Facebook fans. In all honesty, if they are interested in your competitor's products or service, shouldn't they also be interested in yours? In this web seminar we will be discussing the following:

  • How to analyze a competitor's fan page for engagement
  • The tools that the pro's use to analyze your competition
  • How to target your competitors' Facebook fans through retargeting with Facebook ads

Stealing your competitors Facebook fans is a very simple process once you understand the key steps in order to achieve maximum results. After this web seminar, you will have a bulletproof checklist which will enable you to immediately engage your competitors' Facebook fans.

Presenters:
Jeremy Smith and Cedric Williams

[ download this material ]  [ view web seminar recording ]



What Type of Content Gets Shared the Most on Twitter
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Wed, July 16, 2014

Seminar Description:

Have you ever wondered what type of content gets the most eyeballs on Twitter? Whether that content is images, videos, blog posts, quotes or memes, all content is shared in different ways on Twitter. We analyzed a ton of content and studied data from several reports; some content definitely gets shared more than other content. During this web seminar we're sharing what we found and answering these questions and more:

  • Do images perform better than text tweets?
  • Does "how to" content get shared more than any other?
  • Do questions outperform quotes or vice versa?
  • How can you create specific content for your audience for maximum exposure?

There is a plethora of data about what content works and what doesn't. You will walk away from this web seminar knowing what content to create, how to research previous content and how to determine and analyze the amount of shares it has received.

Presenters:
Jeremy Smith and Cedric Williams

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How to Avoid and Recover from Google’s Penguin Penalty
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Tue, July 15, 2014

Seminar Description:

As Google continues to be more aggressive in their efforts to uncover and penalize business owners simply trying to build their rankings, you need to know how to protect your website from becoming another SEO casualty.

Has your website recently seen a significant decrease in rankings or traffic?

Do you have a notice in Google Webmaster Tools indicating a manual action against your site for unnatural linking practices?

Have you ever, or are you currently considering, building links to your website to improve your rankings?

If you answered yes to any of these questions, then you HAVE to attend this FREE webinar. By attending, you will learn how certain types of linking practices place your site at risk for being penalized. You will also learn how to determine if you have been impacted by Google's Penguin update and the steps you have to take in order to recover your rankings and traffic.

Don't wait until it is too late before educating yourself on a topic that has left many SEO companies baffled and their clients with a costly clean-up project and a tarnished image with Google. Attending this 1 hour seminar will provide you with priceless information to ensure your SEO efforts are not leaving you vulnerable and provide you with the knowledge you need to be proactive in cleaning up your backlink profile or preparing for a reconsideration request.

Presenter:
Jacob Bohall

[ download this material ]  [ view web seminar recording ]



How to Create a Loyal Blog Audience
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Wed, July 9, 2014

Seminar Description:

More traffic doesn't always mean more revenue when it comes to your blog. Unless you have a loyal blog audience, leads and/or conversions will be scarce. This will leave you pounding your head on the wall after you try to explain to management why your content marketing plan isn't working as you had once hoped.

In this web seminar we will go through step by step how to create a loyal blog audience with specific examples of what works and what doesn't. Some of the topics we will talk about include:

  • How to focus and create the correct content for your audience
  • Several ways to keep people reading your blog
  • 5 pitfalls that MUST be avoided at all costs

After this web seminar, you will have a plan of attack for creating and increasing your blog audience. You will increase readership, engagement and overall subscribers to your content.

Presenters:
Jeremy Smith and Cedric Williams

[ download this material ]  [ view web seminar recording ]



How to Optimize a Landing Page
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Wed, June 25, 2014

Seminar Description:

Landing page optimization is a vital skill for any online marketer. Not only is it important to optimize for website traffic, but conversions as well. Landing page optimization is also effective for any number of online campaigns. PPC, SEO and email campaigns all have landing pages that should be optimized for conversions, ultimately impacting revenue.

In this web seminar we will go through several steps about how to optimize a landing page. Those areas include:

  • Elements of high-converting landing pages
  • The perfect landing page anatomy
  • How to maximize SEO and usability on your landing pages
  • How a/b testing plays a role in landing page optimization

You will be able to leave this web seminar with an arsenal of tools and a step-by-step checklist for how to immediately optimize your landing pages for the biggest revenue impacts.

Presenters:
Jeremy Smith and Cedric Williams

[ download this material ]  [ view web seminar recording ]



5 Things You Should Stop Doing Immediately in SEO
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Wed, June 18, 2014

Seminar Description:

With all the changes that Google makes, you have to be very careful with all of your SEO practices. Techniques that were once used, tried and true, no longer work. Moreover, these antiquated techniques will land you in the Google penalty sandbox. This is detrimental to any business that relies on the Internet and search engines for online traffic.

In this web seminar we will cover five SEO techniques that you must stop doing immediately. Some of the topics we will discuss include:

  • The truth about guest blogging
  • Anchor text, keywords, and other meta data myths
  • Are links still the number one ranking factor

We will be discussing in depth five specific SEO techniques that need to be avoided immediately in order to excel in your search efforts. Furthermore, we will discuss those items that are now deemed extremely important to Google for any search optimization campaigns.

Presenters:
Jeremy Smith and Cedric Williams

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Q and A – Your Data: How to Ask the Right Questions
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Thu, June 12, 2014

Seminar Description:

The amount of data available to software teams and the tools available to utilize it can easily become mind-numbing if you don't know how to ask the right questions. Fortunately, you don't have to be a data guru or a technical specialist to understand this fundamental truth: your data is only as valuable as the questions you ask. This is good news for project teams and business analysis professionals because it means you can quickly and realistically begin harnessing insights offered by data that's readily available, as long as you understand how to frame the questions that yield those insights.

In this one-hour web seminar, data guru and veteran enterprise consultant Darrel Raynor will take your questions on how you can immediately begin framing the useful questions that will yield useful insights for your organization, using data analysis resources you probably already have in place. Darrel is the founder and Managing Director of www.dataanalysis.com and has decades of experience consulting with Fortune companies on uncovering useful business insights and turning around troubled projects using data-driven resources. Join us for this open Q&A in which we take as many of your questions as possible.

Presenters:
Chris Knotts
Darrel Raynor

[ download this material ]  [ view web seminar recording ]



Agile Marketing:The Secret Behind High Performing Marketing Teams
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Tue, June 3, 2014

Seminar Description:

Marketing teams face many challenges on a daily basis. This web seminar will address typical challenges with a case study viewpoint and reveal how one organization is working to overcome them through their adoption of Agile Marketing. Specific topics will include how this organization has used Agile Marketing to:

  • Increase productivity
  • Improve controls and processes
  • Increase accountability and visibility
  • Use software tools used to automate and improve collaboration
  • Adopt smart technology to improve processes

The case study will show how this fast-growing global software company has adapted and adopted the Agile Marketing methodology over the last 5 years, using it to manage 100% of the workload across its split-site, 20-person team. It will show how this is used to organize, focus and measure the performance of its team while staying focused on corporate goals.

Presenters:
Bob Lawson
David Hay

[ download this material ]  [ view web seminar recording ]



Top 5 Data Skills for Project Professionals
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Thu, May 29, 2014

Seminar Description:

Technology evolution and rapid change means projects get more complex every day. A big part of that complexity revolves around data. As project managers and specialists evolve to keep up, they face a dual dilemma: first, how do they avoid getting overwhelmed in their projects by the proliferation of data dependencies? Second: how can they actually leverage that data to increase their effectiveness?

In this one-hour web seminar, expert data guru and project turnaround veteran Darrel Raynor presents the top five data-related skills every project professional should be adopting. We will cover:

  • The Basics, your Project Management Information System
  • Status Reports should be Data, not Opinion…
  • Data Modelling and how it can help you
  • Why you should start Data Analysis & test Data Conversions Early!

Presenter:
Darrel Raynor

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How to get the Best Results with Facebook Advertising
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Thu, May 22, 2014

Seminar Description:

Are you ready to take the next step on social media to begin paying for advertising? Perhaps you've been doing well on Facebook, but you've plateaued, and your numbers are no longer improving. This is normal for Facebook managers, and it usually means it's time to start paying for ad placement.

This web seminar will detail why paid advertising is becoming an essential part of a Facebook strategy, and how you can get the most return for your dollars. There are several different types of ways to advertise on Facebook, and you should approach it with the knowledge of what you want. We'll also go over:

  • How the Edgerank score has changed to make it harder to avoid paying for advertising
  • The difference between boosting posts and creating advertisements
  • What a good Facebook advertisement looks like
  • The difference Pay Per Click and Pay Per Impression
  • How to test an advertising strategy

Advertisements can take your Facebook community to the next level. This webinar will help ensure you get the best results for your efforts.

Presenter:
Joseph Havey

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Big Data 101
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Wed, May 21, 2014

Seminar Description:

Everybody talks about it. Everybody wants to understand it. Supposedly all the Fortune companies are using it to reap exciting benefits. But what does big data mean for the rest of us? Rarely has there been so much buzz yet so little obvious substance around a business topic.

The reality is, big data capabilities are very real, and they offer very real rewards for those who know what they're doing. In this one-hour web seminar, data guru and veteran enterprise consultant Darrel Raynor will get past the obvious buzzwords and into the practical promise offered by big data. We will touch on:

  • When is data considered big data?
  • What can be done in your own situation and how do you start asking the right questions?
  • What is Apache Hadoop and what can it do for you?

Founder and Managing Director of www.dataanalysis.com Darrel Raynor will join Chris Knotts, ASPE's Product Development Manager to present the basics of big data and how you can get going on a practical strategy in your own organization.

Presenters:
Chris Knotts
Darrel Raynor

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Google Analytics Tips for Marketers
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Mon, May 12, 2014

Seminar Description:

Google Analytics is a free, must-have tool for marketers. Regardless of your business, you want to know how people arrive to your website and what they do once they get there. In this web seminar, you'll learn how to use this valuable data to reach your marketing goals and understand the flow of visitors on your site. We'll review which metrics to use in order to make smart decisions for your business as well as your overall web presence. This web seminar also includes an overview of how to integrate Webmaster Tools to get even more data, such as keywords that now show as "not provided" in Google Analytics.

Presenter:
Tina Arnoldi

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Q and A – How Can Business Analysts & Project Managers Do Better With Data?
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Tue, May 6, 2014

Seminar Description:

The information and decision-making duties of project professionals and business analysts get more complex every day. Data resources – and concerns – have become ubiquitous, and it's critical to stay on top of them. While BAs and PMs don't need to suddenly transform into data scientists, they must understand the data resources currently available, what they offer, and how they're being used. Most importantly, every BA and PM should understand how data can be leveraged to deliver business value and project solutions in their own work.

This one-hour open Q&A session gives you a chance to get answers to common real-world data challenges. Join us as we talk with top-tier data expert Darrel Raynor. Darrel is a veteran project consultant and turnaround expert. He owns and runs www.dataanalysis.com and has provided consulting services to many dozens of Fortune and enterprise customers.

Presenters:
Chris Knotts
Darrel Raynor

[ download this material ]  [ view web seminar recording ]



Agile Marketing And Your Big-Bang Campaigns
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Wed, April 30, 2014

Seminar Description:

The Agile Marketing movement is a lot more than just using an "Agile" process to manage your marketing work. It's also about a fundamental shift in how you think and execute as a modern marketer.

When it comes to campaigns, let's focus on two values from the Agile Marketing Manifesto:

  • Adaptive and iterative campaigns over Big-Bang campaigns
  • Many small experiments over a few large bets

In many marketing organizations, a lot of campaigns still fall into the "Big-Bang" category. So when confronted with the prospect of adopting Agile Marketing, some questions naturally arise – Do we have to abandon them? Or do we just chop them up into a bunch of little campaigns?

In this webinar, we'll discuss how Agile Marketing can help you both replace Big Bang campaigns and enhance them by using smaller "experiments" to make them more effective. We will look at examples ranging from digital marketing to traditional advertising and discuss simple ways Agile can be infused into them.

Presenter:
Chris Barron

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Why Your Marketing Department Needs a Great Writer
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Tue, April 29, 2014

Seminar Description:

Content marketing is more than picking keywords and dispersing them throughout a blog post. Now more than ever SEO is based on relevant content. Even better, the success of emails, landing pages, PPC campaigns and website traffic depends on good writing. What can you do right now that can help?

During this seminar, we will discuss:

  • The relevance of content marketing in SEO
  • Why good writing matters
  • Making sure your next marketing team member can write
  • Steps to improve current content marketing skills with writing

Whether it's full time or just part-time, a great writer will make a difference in your marketing department. Tune in to find out what you can do to improve your content marketing skills with writing.

Presenter:
Katie Cothran

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Building an AdWords "Starter Campaign"
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Wed, April 9, 2014

Seminar Description:

You don't need big bucks to see big results with search engine marketing. In this one-hour web seminar, we'll walk you through the foundations of creating your first AdWords "starter campaign." It begins with a well-structured campaign, relevant keywords and enticing creative for the end user. Sign up today to launch your online presence and become AdWords savvy.

Presenter:
Kate Stonich

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7 Management Skills to Develop In Your Organization in 2014
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Tue, April 8, 2014

Seminar Description:

Managing, in the traditional sense, is a thing of the past. Monitoring processes, scheduling work and directing activities are all useless and mind-numbing for both the manager and the managed. What is expected of leaders in today's organizations has evolved. Leaders must now drive team empowerment, coach, mentor and drive autonomy. Management and bureaucracy slow things down. Top talent today will no longer deal with dictatorial direction from on high.

This evolution in leadership is a direct result of our shift to a knowledge worker economy. We no longer manufacture, but instead create and automate. To succeed, organizations must develop "T-shaped employees," who possess deep technical expertise, but also a wide breadth of professional skills. However, most middle-managers or upcoming managers have only stove-piped technical knowledge, so being thrown into leading self-organized, self-directed teams is a recipe for disaster.

In this one hour session, we will discuss 7 skills that you need to develop in your organization in 2014:

  • Data Analysis
  • Emotional Intelligence
  • Collaboration and Communication
  • Conflict Resolution
  • Coaching/Mentoring
  • Facilitation and Negotiation
  • Change Management

Panelists will discuss why and how to develop these skills within in your organization.

Presenter:
David Mantica

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Changes Google Has Made that Affect Marketers the Most
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Mon, April 7, 2014

Seminar Description:

Google makes changes as frequent as a rainy day in Seattle. As marketers, it's often difficult to keep abreast of the myriad of changes that are happening as we strive to continue to be successful in our day to day jobs.

Often times, even as little as one month, critical elements to a successful digital campaign can be changed by algorithms, UI updates and new valuable feature sets. It's enough to drive digital marketers crazy, as well as leave us asking: "How can one possibly keep up?"

This web seminar will be a panel format featuring some of the industries top experts in digital marketing. These consultants are also instructors. They not only give direction to the marketing departments of all sizes, but also work in the Google trenches leaving no new developed featured of the search engine giant overlooked. Some topics of discussion will be:

  • How does Hummingbird affect today's SEO
  • Which Adwords extensions are the most beneficial
  • Google Authorship and how it affects your content marketing plan
  • The future of SEO, PPC and Analytics

If you are constantly frustrated by changes in Google, or just want to know how to apply some of the most success tactics in digital marketing, this web seminar is for you. Don't miss this opportunity to explore the mindsets of the digital marketing world's very best. You will be able to take a checklist items learned here and directly apply them to your digital marketing campaigns immediately, resulting in immediate success.

Presenters:
Mark Traphagen
Jon Parks

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How Big Data is Changing the Marketing Mindset
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Wed, March 26, 2014

Seminar Description:

At its core, big data centers on a few basic principles. The first and possibly the most important is, changing the mindset in its entirety of how we "do" marketing. Ultimately, this helps us propel value and improve the customer experience by relying on the facts that the data presents, versus a subjective or knee-jerk reaction. It also allows us to give the customer exactly what they are looking for, in the precise moment they are looking for it.

A somewhat simplistic approach is often clouded by too much data to consume, inconclusive decisions on core business metrics and just not knowing where to start. In this web seminar you will learn:

  • What is big data and how to use it in your marketing department
  • Where to start with big data and what it will mean to you
  • Understanding the goals of big data and data driven marketing

If you have no understanding about big data or just don't know where to start, this web seminar is for you. Get the facts about big data and learn the secrets to successfully using big data in your marketing endeavors.

Presenter:
Alfonso Quiroz

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Introduction to Agile Marketing
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Thu, February 27, 2014

Seminar Description:

Are you:

  • In a marketing role?
  • Hounded by sales to generate more leads?
  • Pressured by executives to make your brand shine brighter?
  • Bombarded by new marketing technologies and platforms?
  • Held up against competitors who always seem to be a step ahead in messaging and promotion?
  • Challenged by years of flat or reduced budget?
  • Oh, and do you feel like nobody outside of marketing really understands or respects what your organization does or why it's important?

Unfortunately, many marketing teams would check-off every item on that list. And that's where Agile Marketing comes in – a new way of planning and executing your marketing activities that increases productivity, ensures effectiveness, raises visibility within your company, and makes it dramatically easier to adapt to our ever-changing world.

This webinar provides an overview of Agile Marketing that covers the background, benefits, basics of the methodologies, as well as next-steps to continue your Agile Marketing journey and help you overcome the questions above.

Presenter:
Chris Barron

[ download this material ]  [ view web seminar recording ]



2013 Web Seminars

How to Perform a Social Media Audit
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Mon, February 25, 2013

Seminar Description:

If you've been working hard at improving your social media presence for at least one year, then you're doing great. However, it may be time to step back and think about how you compare to your competition. Social media marketers should perform annual social media audits to make sure they are keeping on par with their industry.

A social media audit is a comparison of your entire social media presence with that of your competitors. In this webinar, you'll get answers to these questions:

  • What does a social media audit entail?
  • Why is a social media audit important?
  • Can you show me an example of a social media audit?
  • What should I look for when comparing my business with my competitors?
  • What should I do with the results of the audit?
  • How long does an audit take?

If you're brand new to social media, this webinar is for you too! By seeing where your competitors stand, you'll have a better idea of what your own channels should start to look like.

Presenter:
Joseph Havey

[ download this material ]  [ view web seminar recording ]



How Social Media Affects Your Bottom Line
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Mon, January 28, 2013

Seminar Description:

Ever wonder whether all of your efforts on social media are doing any good? Maybe the big guys like Starbucks and Coca-Cola can do it right because they have so many people working for them, you think. Can a small business really use Facebook, Twitter and Pinterest to boost their business bottom line?

The answer is yes! In this webinar, you'll hear the story of how one North Carolina-based business used social media as its only marketing tool to vastly increase its business leads. We'll review the case study, and you'll learn tips along the way to better your own social media marketing, including the importance of images and timing. You'll also learn how the small business started weekly trends to keep followers interested.

If you're struggling with keeping things interesting on your social pages, this webinar is for you. If you're not sure how social media can benefit your business bottom line, this webinar is for you. Even if you're curious about how small businesses use social media to reach their communities, this webinar is for you.

Presenter:
Joseph Havey

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Training for Small and Medium Businesses (SMBs): Education for Everyone
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Mon, January 14, 2013

Seminar Description:

Benjamin Franklin said, "An investment in knowledge pays the best interest." True enough Ben. But in small businesses and entrepreneurial environments we may find ourselves with limited time, resources, and budgets for training. Join us for a few golden rules around creating your own programs and getting the most out of what's available online, among peers, and of course with the experts.

Presenter:
Kate Stonich

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